7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 157

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 157

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Table of Contents.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

AUGUST 5, 2020

Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? Are there any tips for food delivery and takeout inventory management? How do you market food delivery and takeout? The order fulfillment process gets slowed down if your staff don’t know who is responsible for what.

Delivery 341

Delivery Food Email Marketing Front of House 341

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. You can do all the marketing in the world. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. You can also direct people to your website to see more of your Google reviews.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Use Local Links : Include links to other local sites and directories to help establish your online presence in your local community. You can do this by mail, phone, or email.

SEO 199

SEO Website Management Email Marketing Online Ordering 199

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important? Start simple and leave room to expand.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 78

Website Management SEO Mobile Ordering Online Ordering 78

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 199

2024 Online Ordering Website Management 2023 199

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 224

Marketing Social Media SEO Website Management 224

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Conduct surveys, focus group discussions, interviews, and online polls for this. You want to show the media you’re the type who anticipates their needs.

Social Media 130

Social Media Email Marketing Influencer Events 130

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

7 Shifts

FEBRUARY 22, 2021

Restaurants have been pressured to make the move online to stay afloat amid the global pandemic and city-wide lockdowns. Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Consider some organic or sponsored social media posts.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. Walchef, founder of Cali BBQ and Cali BBQ Media. podcast website.

Coaching 195

Coaching Website Management Email Marketing Retail 195

7 Shifts

MAY 1, 2020

Order online at unayxe.com or call 306.978.0116. ??: Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Carmen Hamm Owner, Picaro. View this post on Instagram Heat & serve taco kits, now with roasted pork shoulder!

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. ones with hospitality, restaurant, cooking, etc. experience already). experience already).

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. Investing in technology can be a key driver of success during these challenging times.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Ken Burgin

OCTOBER 12, 2021

Singles Day Restaurant Marketing – 11 November. Black Friday Restaurant Marketing – 26 November. Extra points for loyalty customers, or a double discount when they order online. Mix online and offline deals, to encourage awareness of online sales. What can you throw into the mix?

Marketing 133

Marketing Social Media Merchandise Online Ordering 133

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

SpotOn

MAY 1, 2024

Small businesses can use paid ads, social media promotion, and other clever tactics to lure curious local customers to try a new food spot. To get some extra recognition online, restaurants can complete a few simple changes to their website and Google Business Profile to improve how guests discover their business online.

SEO 52

SEO Definition Online Ordering Website Management 52

Restaurant Engine

FEBRUARY 22, 2023

Update your content regularly to encourage repeat website visits. According to experts, nearly 80% of people will visit a restaurant’s website before dining in or taking out food. This is one of the many reasons your website is the centerpiece of your marketing efforts. Make sure this isn’t yours.

Website Management 110

Website Management Social Media SEO Email Marketing 110

ChowNow

DECEMBER 7, 2020

Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Spread the word via email.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88