Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 183

Loyalty Program Social Media Email Marketing Online Ordering 183

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Boost Social Media. Direct Mail Campaigns.

Social Media 214

Social Media Email Marketing Mobile Ordering Kitchen Safety 214

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. With text messaging, you can do the following things to increase engagement: Notify customers when their pick-up orders are ready. Tell them about specials and discounts. Let customers text to place an order.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 201

Marketing Social Media Mobile Ordering Website Management 201

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. For some of your customers, specials are discounted meals.

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 220

Marketing Email Marketing Website Management Social Media 220

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This stresses the need for customer retention programs.

Loyalty Program 99

Loyalty Program Point of Sale Email Marketing Customer Experience 99

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. You should also link to all of your various social media channels so that people can stay connected.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. Each channel above should be covered by your recruitment marketing strategy.

Recruiting 211

Recruiting Hiring Marketing Email Marketing 211

7 Shifts

MARCH 10, 2022

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Toast Order & Pay. Look no further than Toast Order & Pay. Team Communication. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 188

Online Ordering Website Management Social Media Mobile Ordering 188

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Next Restaurants

SEPTEMBER 1, 2020

Marketing for all businesses has become particularly important due to worldwide shutdowns stemming from concerns over economic shutdowns. Several strategies are available to overcome the recession challenge s in conjunction with additional marketing efforts. Digital Marketing Means Lower Costs & Better Returns.

Advertising 125

Advertising Marketing Social Media Email Marketing 125

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 178

Loyalty Program Customer Experience POS Customer Service 178

Modern Restaurant Management

OCTOBER 4, 2021

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

2021 169

2021 Fast Casual Mobile Ordering Social Media 169

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 179

Ordering Technology Mobile Ordering Online Ordering 179

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Then you can get quotes from builders outside your state to get a better understanding of what the competitive market might be.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

Restaurant365

JANUARY 27, 2022

While many restaurants offer touchless menus as a simple replacement for a paper menu, with orders made with a server at the table, some digital menu tools have added more advanced features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu, and payment processing. Streamline Operations.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Mad Mobile

MAY 22, 2024

It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Here are a few aspects to prioritize in order to attract–and hold–their attention. Microtargeting and personalization play a significant role in digital marketing.

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

Open for Business

NOVEMBER 21, 2022

Today’s tools are high-tech, user-friendly, and mobile so you don’t have to be physically in the restaurant to stay on top of the business. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It empowers restaurant owners to send highly targeted marketing messages.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create An Appealing Website.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Restaurant Engine

OCTOBER 28, 2020

Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. It’s the central hub for all your food truck marketing, and not only does your food truck website need to be mobile friendly, it also must be user friendly and provide all the necessary information.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Concentrate on Social Media.

2020 95

2020 Marketing Email Marketing Social Media 95

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned.

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40