Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Micro vs. Macro Influencers.

Influencer 213

Influencer Marketing Social Media Online Ordering 213

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Build and Nurture Relationships with Local Media Local media decide what stories get published. Assist the media in every way you can during the event.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Meet your guests on social media. Such content showcases the brand favorably and works as social proof.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Ask for emails, or phone numbers to update customers on their food delivery when needed. Here are few ways you can market your in-house restaurant delivery business. Create an Email Marketing Campaign.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action.

Franchise 180

Franchise Franchising Marketing Social Media 180

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Open for Business

MAY 9, 2024

In addition to updating your OpenTable profile, use social media, email marketing , and your restaurant's website to create buzz around your summer offerings. That's why keeping your restaurant profile up to date is essential—from a thorough description, to seasonal menus and recent photos.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 116

Influencer Social Media Employee Relations Website Management 116

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. The promotion can be as straightforward as sharing the links through social media and emails. Not all promotion strategies are right for every restaurant. What is the goal? What does the data show?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Buzztime Business

MARCH 12, 2024

However, without proper promotion and marketing you’ll be investing in a night as slow as any other. Traditional marketing aims to influence a customer’s decision based on atmosphere, price point, niche, and other factors. Invest in Social Media Ads Trivia nights appeal to the technologically literate generation.

Social Media 78

Social Media Email Marketing Events Customer Experience 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Bingage

JULY 18, 2023

Create valuable content: Develop a content marketing strategy that focuses on producing high-quality, informative content. Implement an Effective Email Marketing Strategy Build a subscriber list: Offer incentives, such as exclusive discounts or free resources, to encourage visitors to subscribe to your email list.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Restaurant Engine

MARCH 15, 2023

Ask them if they will share your post on their social media and tag you. 6: Utilize Email Marketing Yes, email is not dead. First, you can promote your blog posts and other content and send it to your email list. With links to pages on your website, you can send people there every time you send an email.

SEO 109

SEO Email Marketing Social Media Blog 109

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2023

Create valuable content: Develop a content marketing strategy that focuses on producing high-quality, informative content. Implement an Effective Email Marketing Strategy Build a subscriber list: Offer incentives, such as exclusive discounts or free resources, to encourage visitors to subscribe to your email list.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

The Restaurant Times

DECEMBER 8, 2021

The answer is smart marketing strategies. Marketing has been a central element in helping customers discover the restaurants that offer online food delivery services. 5 Marketing Channels Used By Middle East Restaurateurs. Social Media. Digital Marketing. Influencer Marketing. Newsletters.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. You can do this by mail, phone, or email. You can do this directly or through follow-up emails.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

The Restaurant Times

DECEMBER 26, 2020

Marketing automation is an ideal way of achieving your restaurant’s marketing efforts quickly, creating a loyal customer base and a robust online presence for your restaurant. When appropriately implemented, restaurant marketing automation helps in setting timely communications. Gain data automatically.

Email Marketing 95

Email Marketing Marketing Social Media Online Ordering 95

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Social Distancing” and “Flatten the Curve” are more than buzz words of 2020. Practice physical distancing while still remaining social.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. With these restaurant industry marketing trends, guests will line up to try a slice of whatever you’re serving. Post Consistently on Your Restaurant’s Social Channels. There’s a good reason food accounts succeed on social media. The result?

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Restaurant Engine

JANUARY 11, 2023

Are you wondering about some new marketing tactics to bring more diners into your restaurant this year? Before you start promoting your events, you have to first know what types of events your target market is interested in. Many businesses overlook the marketing power of their employees. 3: Use Your Own Marketing Channels.

Events 59

Events Email Marketing Social Media Influencer 59