Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. The bar where you always feel welcome after a long day's work.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 23, 2021

As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.

Loyalty Program 186

Loyalty Program Email Marketing Customer Experience Seasonal Menu 186

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. You can even share important documents, like updated policies or tax forms.

Operations 367

Operations Management Management Mobile Ordering 367

Modern Restaurant Management

OCTOBER 1, 2020

Many have started offering their menus on third-party delivery websites. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Looking at the data proves much of what we already know.

Delivery 193

Delivery Loyalty Program Download Online Ordering 193

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. You can even share important documents, like updated policies or tax forms.

Operations 353

Operations Management Management Mobile Ordering 353

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 222

Seating Email Marketing Marketing SEO 222

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

FEBRUARY 10, 2023

Most diners now discover new dining places online. Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Online ordering Delivery and takeout have risen since the pandemic.

Social Media 193

Social Media Mobile Ordering Email Marketing Online Ordering 193

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

DECEMBER 5, 2022

As customer preferences have shifted toward dine-in experiences, increasing visits by 38 percent in Q1 alone, they are now looking for restaurants to provide the same level of convenience they’ve grown accustomed to with mobile ordering experiences. Thinking Long Term When Evaluating Restaurant Technologies.

Loyalty Program 224

Loyalty Program Mobile Ordering Employee Relations Customer Experience 224

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. If you don’t already have a gift card program, now would be the time to launch one. Get Social with Digital Marketing. Launch a Loyalty Program.

Loyalty Program 212

Loyalty Program Seasonal Menu Social Media Email Marketing 212

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Still, survey data from the National Restaurant Association offers hope that many diners will maintain current on-premises (outside dining) habits through the winter. Marketing Moves to Make Now. The end is now in sight.

Loyalty Program 213

Loyalty Program Email Marketing Online Ordering Employee Relations 213

Lavu

APRIL 15, 2020

With dine-in options no longer an option for your restaurant guests, it’s time to start increasing your gift card sales to stay afloat. With the right restaurant gift card marketing campaign, you can stave off the revenue losses during COVID-19 pandemic mandates. Show Loyalty to Your Loyalty Members.

Dine-in 91

Dine-in Loyalty Program Point of Sale Mobile Ordering 91

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. One, the new normal will become the old normal, and a takeout- and delivery-first model will become the standard in the restaurant industry. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time. Start a loyalty program Every restaurant prizes its loyal customers.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Technology Has Leveled the Playing Field in Hospitality For many years, you had restaurants that did delivery and restaurants that didn't. 2020 fast-tracked the adoption of omnichannel for even the most traditional dine-in establishments.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Restaurant Engine

JUNE 23, 2021

The pandemic presented an opportunity for restaurant delivery services. Did you know that more than 60% of consumers in the United States say they order food for delivery once a week? For most of your restaurant customers, delivery is an expected service. Yet, offering delivery can be expensive for restaurants.

Delivery 80

Delivery Online Ordering Loyalty Program Customer Service 80

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option. Promote Online Ordering Capabilities.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Will running a takeout and delivery-only restaurant be profitable, or will the costs outweigh the revenue this opportunity could generate? We’ll talk about this more later on.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Apicbase

FEBRUARY 29, 2024

71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. At first glance, some stats might seem to contradict each other. Let’s dig in.

2024 52

2024 Operations 2023 Loyalty Program 52

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But travel to the same establishment’s suburban or rural locations, and you’ll find counter-based ordering, guests dining in and fully open dining room.

Food Supply 194

Food Supply Restaurant Law Email Marketing Mobile Ordering 194

ChowNow

NOVEMBER 11, 2020

For restaurant owners, using third-party delivery apps like DoorDash, UberEats, Grubhub, and Postmates can seem like a necessary evil. Even those with their own restaurant ordering system may list their restaurant on one or more delivery apps to tap into large user bases and strong brand recognition.

Ordering 138

Ordering Loyalty Program Online Ordering Mobile Ordering 138

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

2020 193

2020 Loyalty Program Mobile Ordering Fast Casual 193

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. When lockdowns and indoor-dining restrictions hit early in the pandemic, technology enabled many restaurants to respond and move much of their footprint from on-premise to off-premise.

Mobile Ordering 211

Mobile Ordering Email Marketing Loyalty Program Customer Experience 211

Apicbase

APRIL 13, 2023

Delivery Delivery apps have been some of the first to venture into dynamic pricing in restaurants. As a result, dynamic pricing in restaurants hasn’t been common in the past. Better yet, more and more customers do not seem to mind it as it can sometimes result in a cost savings for them.

Pricing 98

Pricing Technology Loyalty Program Seasonal Menu 98

Modern Restaurant Management

FEBRUARY 2, 2022

Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. And that's not all.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Restaurant Engine

FEBRUARY 14, 2024

Digital marketing is integral to your restaurant’s overall marketing strategy, and it helps you increase your bottom line and drive growth. If you want to be more exclusive, you can make people give you their email address and their phone number for a discount. This way, you can email them or text them in the future.

Email Marketing 52

Email Marketing Loyalty Program Social Media Online Ordering 52

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Apicbase

FEBRUARY 6, 2023

By 2030, it is estimated that the cloud kitchen market will bring in $112.7 Everyday more and more people are using their phones and other devices to order food for delivery or pick-up. Cloud kitchens, also known as dark kitchens or ghost kitchens, were developed specifically to meet the surging demand for off-premise dining.

Delivery 52

Delivery Management Management Online Ordering 52