7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Then, utilizing social media to differentiate your brand and showcase your identity to customers can help your brand stand out.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Let’s redefine your digital dining experience.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 193

Ordering Online Ordering Loyalty Program Customer Experience 193

Lavu

FEBRUARY 21, 2020

One of the biggest challenges that restaurants face is obtaining and retaining customers. This calls for restaurants to be creative on what they offer their customers. Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

APRIL 16, 2024

Responding to your customer reviews is essential to boosting multi-location businesses’ online reputations and increasing customer loyalty. To actively influence online reputation, restaurants must see review responses as one side of an ongoing conversation. Their CX team was only capturing insights via loyalty programs.

Social Media 106

Social Media Loyalty Program Online Ordering Customer Service 106

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 199

Social Media Email Marketing SEO Consumer Goods 199

Modern Restaurant Management

MARCH 16, 2023

The restaurant industry is an increasingly competitive market. And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty.

License 186

License Loyalty Program Customer Experience Customer Service 186

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Point of Sale 184

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Retaining Existing Customers.

Marketing 185

Marketing Email Marketing Loyalty Program Social Media 185

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition.

Franchise 193

Franchise Franchising Social Media Loyalty Program 193

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

DECEMBER 21, 2022

In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences.

2023 193

2023 Loyalty Program Mobile Ordering Customer Experience 193

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Who is the target customer base? Who is the target customer base? Your customer base likely has many categories of guests. Start a loyalty program Every restaurant prizes its loyal customers.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. A well-established restaurant brand can create return customers and encourage them to sing your praises to others. Quick Links: What is restaurant branding?

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. An online presence that builds loyalty, hype and grows your restaurant business. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. Segmented Email Marketing for Restaurants. The result?

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 199

Loyalty Program Social Media Point of Sale Customer Experience 199

The Restaurant Times

JANUARY 30, 2022

In recent years, restaurant marketing strategies have gotten much more sophisticated. . Restaurant Marketing Strategies That Attract Customers In Omicron . Restaurant marketing in today’s highly competitive industry necessitates precise, dependable, and thorough consumer data. Marketing With Influencers .

Innovation 52

Innovation Marketing Loyalty Program Social Media 52

Bingage

JULY 18, 2023

Starting an online business is easy but the most difficult part is getting customers and increasing sales. Because In today’s highly competitive online business landscape, driving sales and attracting customers in business is crucial for success. This automation increases customer engagement and boosts conversion rates.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Bingage

MAY 9, 2021

Are You facing less customer interaction? Customer engagement is all about converting a new customer into repeat customers, but… It’s not that much easy in such a competitive era where everyone is trying to capture more and more customers, so what is the measure you should adopt to stand ahead of the competition?

Small Business 98

Small Business Loyalty Program Social Media Customer Service 98

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Chowly

FEBRUARY 23, 2024

Overview In 2023, small restaurant owners faced challenges but stayed strong, supported by loyal customers and robust spending. The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Learn about Digital Marketing that's done-for-you.

2024 96

2024 Loyalty Program 2023 Point of Sale 96

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Focus POS

NOVEMBER 19, 2019

You pour countless hours into crafting the perfect menu, creating the perfect ambiance, and training your staff for the perfect guest experience at your restaurant. But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Prioritize Local SEO.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

The Restaurant Times

SEPTEMBER 14, 2020

Customer satisfaction is given utmost importance in businesses everywhere, and the restaurant industry is no exception. Customer Relationship Management (CRM), being an integral part of nearly all types of businesses, helps retain customers and drive sales growth. Helps You Understand Your Customers Better.

Fine Dining 52

Fine Dining Customer Experience Dine-in Email Marketing 52

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Do We Own Our Customer Data?

Delivery 221

Delivery Social Media Loyalty Program Customer Service 221

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

OCTOBER 18, 2021

Here are few of the technology advancements that we’ve seen influence many consumers to embrace “homegating” rather than make their way back to bars and stadium. Delivering beer, wine, and spirits straight to consumers’ doors, programs like these are dedicated to helping people drink better at home.

Loyalty Program 193

Loyalty Program Online Ordering Mobile Ordering Beverage 193

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 461

License Hiring Equipment Point of Sale 461

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78