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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. “Establishments should ensure that the experience is worthwhile to the customer with high customer service and great food. .

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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Why get a loyalty program? How to leverage restaurant loyalty programs?

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Finding the Right Customers for Your Restaurant Loyalty Program

Mad Mobile

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

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Engaging Millennials and Gen Z With Restaurant Loyalty Programs

Mad Mobile

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. While points-based systems were once enough to capture customer attention, that’s no longer the case. But times have changed, and younger generations have different expectations than their predecessors.

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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

But two non-negotiables have remained strong for diners: convenience and loyalty. With digital and frictionless experiences at the forefront, diners are seeking their favorite restaurants in new, more affordable ways. In doing so, they improve the customer experience, which, in turn, increases loyalty.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve But most importantly, respond to all customer reviews.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.