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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

This has led to consistency and an increased brand awareness beyond our bread-and-butter markets in the Southeast region of the country. Additionally, our Bojangles app now offers dynamic content experiences including real-time order status, personalized menu views and one-click ordering so that waiting in line is no longer needed.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 177
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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397
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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

The bowl will be available to order exclusively through the brand’s website or sweetgreen app for delivery and pick-up during Green January. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Order type. 20% Off All Mobile Orders.

2023 147
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How Consumers Engage with QSRs

Modern Restaurant Management

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.