Modern Restaurant Management

JANUARY 31, 2024

In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers. Guests feel good, while promoting our brand in an authentic and uplifting way, and we get access to the photo content to repost on our social media.

Social Media 199

Social Media Email Marketing Influencer Customer Experience 199

Modern Restaurant Management

AUGUST 24, 2021

The way that the COVID-19 pandemic shook up the restaurant industry made consumer habits and preferences change significantly. Personalization, convenience, and good performance of the delivery will make a business earns the repeat customers.

Influencer 178

Influencer 2030 Online Ordering Customer Experience 178

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Modern Restaurant Management

JUNE 20, 2023

Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. It can also influence their purchasing decision.

Social Media 198

Social Media Email Marketing SEO Consumer Goods 198

Culinary Cues

AUGUST 21, 2023

Paired with wines these menus sold for hundreds of dollars taking three or more hours to consume. Responding to a need in restaurants and the growing influence of the Food Network and a plethora of high-quality cookbooks, colleges began offering degrees in cooking. Demand Without Workers: No good deed goes unpunished.

Back of House 390

Back of House Food Supply Government Dine-in 390

Modern Restaurant Management

OCTOBER 16, 2023

With those stats in mind, Causeway Solutions conducted consumer research* on today’s dining trends compared to our research over the past few years. By 2021 we asked the question a little differently and found 22 percent of consumers said they were currently eating out but 16 percent still said they would not until the pandemic ended.

Fast Casual 209

Fast Casual Fine Dining 2023 Casual 209

Modern Restaurant Management

AUGUST 31, 2023

You can leverage the expertise of a consumer PR agency to help you with this. To start building your relationship with the local media, have a good story to tell in the first place. But it’s not enough for you to have a good story to tell. Many are using influencers to get their messages across.

Social Media 125

Social Media Email Marketing Influencer Events 125

Culinary Cues

MAY 12, 2022

We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. These are the restaurants where dining is much, much more than just consuming food. I get it, profit in restaurants is sometimes hard to come by. It’s so hard to make money on that 10 oz.

Pricing 352

Pricing Training Consumer Goods Customer Experience 352

Modern Restaurant Management

FEBRUARY 25, 2022

It’s not as technical as you might think, and it doesn’t have to be time-consuming either. Facebook continues to dominate but is losing younger consumers rapidly, while Instagram continues to be the most important social platform for restaurants. The Influencer Question. Instead, look at macro-influencers.

2022 209

2022 Marketing Email Marketing SEO 209

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Modern Restaurant Management

JANUARY 4, 2023

44 percent of consumers are now purchasing up to three takeaways per week, in comparison to 42 percent prior to the increase in inflation. Quality, Convenient Deliveries Influence Choice. The survey found that in the U.S., A whopping 90 percent of people said quality ingredients are more important now than before the rise of inflation.

Social Media 193

Social Media Delivery Consumer Goods Customer Experience 193

Modern Restaurant Management

FEBRUARY 18, 2020

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.

Marketing 191

Marketing Social Media Fast Casual Influencer 191

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. According to a survey, 77 percent of consumers are now more concerned with the hygiene protocols and safety methods of restaurants. Reach Out to Local Foodies.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Modern Restaurant Management

JULY 14, 2020

According to Statista, most American consumers believe their social media usage will increase dramatically during COVID-19—including 62 percent on Facebook, 43 percent on Instagram, and 34 percent on Twitter. Get in Touch with Influencers. Engaging with Diners on Social Media During COVID-19. ” Update your Online Presence.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

EATER

MARCH 15, 2024

My colleagues at The Cut noticed that Markle had made a swift return to Instagram this week to soft-launch her new lifestyle empire, complete with an Instagram story of Markle stirring together some sort of baked good in time to a vintage Nancy Sinatra tune. She has experience in this realm. Filings with the U.S.

Consumer Goods 114

Consumer Goods Social Media Influencer 2023 114

Modern Restaurant Management

OCTOBER 16, 2020

Consumers are drawn to aesthetically pleasing brands, whether that's a good thing or not. The way logotype is designed can completely transform a restaurant's overall appearance and perception from the consumer point of view. Or, modern font typology can influence feelings of power, confidence, and style.

Consumer Goods 204

Consumer Goods Social Media Seasonal Menu Influencer 204

7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. Using TikTok Influencers. Using influencers for TikTok marketing in a restaurant can be an effective way to reach their established audiences. It's not just for dancing teens anymore.

Marketing 222

Marketing Social Media Email Marketing Influencer 222

Perfect Daily Grind

FEBRUARY 26, 2023

There is no denying the influence of Nordic roasters on specialty coffee as we know it today. In fact, in 2016, out of the six highest coffee consuming countries per capita, five of them were Scandinavian countries. Ultimately, this highlights an important question: do Nordic roasters still have as much influence as they used to?

Innovation 154

Innovation Influencer 2007 Consumer Goods 154

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 163

2020 Influencer Point of Sale Food Safety 163

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. User-generated content is as good as online reviews, and it’s easy to source and share.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

APRIL 3, 2020

Utilities At first glance, utilities might not seem like something you can control, but you have a lot of options to influence the amount you pay on restaurant utilities. While this is a nerve racking concept to many restaurateurs, research has shown that consumers are not overly price-sensitive with a 20-25% range. Good luck!

BOH 368

BOH POS Influencer Point of Sale 368

Modern Restaurant Management

APRIL 14, 2022

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Where to Go for What? Now, it’s the same with QSRs. Pixels and Bites.

Retail 185

Retail Customer Experience Online Ordering Point of Sale 185

Modern Restaurant Management

JANUARY 13, 2021

And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021. Much has already been written about these changes, but our analysts suggest that the stickiness of these behaviors is a good indicator that a different kind of customer will arise out of the post-pandemic ashes.

2021 169

2021 Fast Casual Consumer Goods Loyalty Program 169

Modern Restaurant Management

SEPTEMBER 17, 2022

There is also a growing trend in wines priced to sell with good value in either BTG or by-the-bottle formats to drive more orders and not just high margins. Meaningful Menu Innovations : Restaurants and bars are evolving their menus beyond being a functional tool to improve the consumer experience.

Guest Recovery 186

Guest Recovery Consumer Goods Hotels Beverage 186

Bingage

APRIL 26, 2023

It should look like a professional page, which creates a good impact on your business. Similarly, Creating polls in your posts will help you engage with customers and provide you with good insights, which can help you know your audience’s thought process and behavior.

Social Media 98

Social Media Marketing Influencer Advertising 98

7 Shifts

MARCH 30, 2022

Neon signage has been in style for decades for good reason - it just looks cool. If your restaurant is in an area with high foot traffic and a good amount of locals, make a point to promote your list of specials on the door. Use Influencers to Maximize Your Reach. Old-School Neon-Style Signage. Other Restaurant Signage Ideas.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Use Digital Channels to Market to Gluten-Free Consumers. Don’t forget about your restaurant website either.

Marketing 151

Marketing Social Media Online Ordering Demo 151

Modern Restaurant Management

SEPTEMBER 20, 2022

The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There are ways to get bogus reviews removed, but they’re frustrating and time-consuming. There’s also no need to compensate influencers to star in these videos. This is true globally and locally.

Marketing 193

Marketing Social Media Front of House Customer Experience 193

Ken Burgin

JULY 23, 2023

Give answers that appeal to a restaurateur or accountant with fairly sophisticated financial understanding and good analytical skills.’ This could influence decisions about pricing, promotion, or even menu design. This kind of analysis can also influence menu layout. consumed faster), driving higher total sales.

Menu 113

Menu Seasonal Menu Point of Sale Pricing 113

Perfect Daily Grind

MAY 8, 2023

Sustainability continues to be a pressing issue in the specialty coffee sector – and for good reason. However, from the perspective of the consumer, it’s not always easy to spot a truly sustainable coffee shop or roaster. This means these issues are not drastically influenced by smallholders.

Sustainability 167

Sustainability Consumer Goods Social Media Recycling 167

Modern Restaurant Management

AUGUST 16, 2022

This mindset influenced how I led my businesses to thrive throughout the pandemic, and there are a few ways we persisted that would be relevant for any business navigating similar challenges: Prepare and Adapt When Disaster Strikes. This persistence has become a defining characteristic for me personally and professionally.

2002 193

2002 Delivery Consumer Goods Food Order 193

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. It’s good to promote your posts such as catering services, new menu items, promotional deals, etc.

Social Media 97

Social Media Marketing Influencer Customer Service 97

Modern Restaurant Management

JUNE 23, 2023

When the offering is perishable and consumers have seemingly infinite alternatives, why should they choose your restaurant versus another one down the street? Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists. Memorable : Good stories elicit a reaction from your audience.

Franchise 178

Franchise Franchising Marketing Social Media 178

Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. This is good information, too.) It’s a good opportunity to induce guests to menu items that they typically resist ordering. Quick links What are restaurant promotions? Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Future Food

NOVEMBER 7, 2021

As we have endured the past 18 months of the pandemic it is not accurate to say that Covid-19 has influenced the trends we will see and experience in the near future, as many trends were already starting to gather momentum, the pandemic has however accelerated their inevitability. Menus and food designed to travel.

2022 148

2022 Food Supply Entertainment Hospitality 148