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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments.

2024 221
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience?

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
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Is Contactless Forever?

Modern Restaurant Management

The COVID-19 pandemic has brought endless changes to the restaurant industry, but perhaps the most significant has been the rise of the contactless dining experience. The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu?

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How to Build Customer Trust with QR Codes

Modern Restaurant Management

However, there are security concerns with this growing technology, which largely stem from customers sharing data that restaurants could then sell. In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts.

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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. The trick is knowing when you use one or the other…or both!

SEO 186
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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Here are their responses. To read part one, click here.

2021 229