Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Increase reservations at your restaurant and excitement around Restaurant Week by communicating to your customers using multiple platforms.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

7 Shifts

JANUARY 20, 2023

And this huge event draws in a lot of people who are looking for a quick and easy meal. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Next, promote your contest or giveaway through social media and other channels. Be mindful of your own budget though.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JULY 6, 2023

It's a crucial step to ensure that recipients receive messages that match their behavior and preferences and are designed to then modify or augment their known behavior to generate greater loyalty, increased revenue or more awareness. Timing and context also play a role in creating “high value” communications.

Seating 178

Seating Innovation Marketing Loyalty Program 178

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. One way to access the WiFi is by logging into social media for the free access.

Loyalty Program 179

Loyalty Program Social Media Email Marketing Point of Sale 179

Sling

DECEMBER 24, 2020

Restaurant social media marketing is more important for the success of your business than ever before. But what makes for an effective restaurant social media marketing program? But what makes for an effective restaurant social media marketing program? 2) Go Where The People Are. 4) Use Video.

Social Media 78

Social Media Marketing Customer Service Hiring 78

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls. Restaurants often use social media to target users.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level. The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Culinary Cues

AUGUST 28, 2020

COMMUNICATION. As much as communication is always the number one criticism of those on the receiving end – it will be even more so during times of crisis. Communicate profusely with your business guests – use all of the mediums available and make the communication positive and uplifting. CREATING A BUZZ.

Social Media 436

Social Media Communication Loyalty Program Training 436

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week.

Seating 222

Seating Email Marketing Marketing SEO 222

Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Our best-performing social media platform is Facebook. If they post on their social media, that's user-generated content.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

OCTOBER 1, 2022

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

FEBRUARY 10, 2023

Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. In a survey of millennial buying and communication behaviors, researchers found that almost 20 percent of Americans in the 23-39 age group prefer to buy things online rather than talk to a human being. Fifty percent of U.S.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

Modern Restaurant Management

OCTOBER 29, 2020

The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. Most impactful of all the events has, of course, been COVID-19. How can that be achieved? Display Empathy.

2021 143

2021 Loyalty Program Social Media Webinar 143

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country. Additionally, by transparently communicating with guests about the status of their order and pickup times, it’s easier to keep guests happy.

Loyalty Program 192

Loyalty Program Online Ordering Social Media Mobile Ordering 192

Lavu

SEPTEMBER 29, 2023

Some have involved staffing agencies, increased wages, offered signing bonuses, or implemented referral programs to attract new employees in the service industry. Additionally, some businesses have partnered with job training programs and schools to attract a new generation of workers to the industry.

Loyalty Program 166

Loyalty Program Front of House Mobile Ordering Customer Service 166

Modern Restaurant Management

DECEMBER 28, 2020

With fewer front-line staff available for customer interactions we’re bound to see digital signage utilized to communicate instructions and order status as well. That also applies to the event space itself. This extends into every facet of event planning and preparation. Jonathan Morse CEO & Co-founder of Tripleseat.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Bingage

JULY 21, 2022

Offer Loyalty Rewards to your Customers – Here’s how. Restaurant loyalty program not only helps to reward customer but it increases repeat purchase because when you give purchase rewards customers tend to make another visit to use the reward and to redeem it for the next order. Send one 10 days before.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Social Hospitality

OCTOBER 21, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. The answer is social proof. The result?

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. The answer is social proof. The result?

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. A business’s branding communicates its personality, mission, and values to the world. Establishing a loyalty program can be a large part of a restaurant’s brand.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Goliath Consulting

MAY 19, 2020

And while a little competition never hurts, continuing investments in your catering program will be paramount to your business’s success. Those who can harness technological tools like online ordering and loyalty programs are better positioned to succeed ,,, minimizing friction for the end user” (2). INVEST IN SOCIAL MEDIA.

Catering 151

Catering Social Media Loyalty Program Online Ordering 151

Modern Restaurant Management

JANUARY 9, 2020

Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. It could also be beneficial to host events like poetry readings, live music, and trivia nights. Loyalty Program. Social Media. Out-Of-Home.

Marketing 175

Marketing Email Marketing Loyalty Program Social Media 175

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. Referral programs: One way to encourage positive word-of-mouth is referral marketing. Keep communication open It’s important for any restaurant to keep in touch with past and potential customers online.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Restaurant Times

AUGUST 29, 2020

Communicate About Your Restaurant Reopening. Now that your restaurant is ready to reopen for dine-in services, communicate the message to your customers. Post “reopening soon” social media messages and updated hours of operations to your online channels. Communicate The New Safety Precautions With Customers .

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. It heightens interaction, builds brand loyalty and adds to the customer digital profile so they can suggest sampled products on future orders.

Technology 199

Technology Loyalty Program Front of House Online Ordering 199

Sling

JULY 4, 2021

Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. 4) Become A Master Of Social Media. Social media is everywhere these days because billions of people are using it.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

NOVEMBER 21, 2022

Communicate with guests. Front-of-house employees can review notes and details for every table, including any special events that are happening or guest requests. It can sync with a loyalty program. Event management systems. A digital scheduler can help you communicate clearly with employees about their shifts.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

JANUARY 31, 2023

You can also use this idea for other holidays and events that you might have like New Year's Eve or the Fourth of July. If you have these events coming up, it makes sense to offer up something free as well. Before Valentine’s Day, host a single’s night or a speed dating event where people can get to know each other.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Bingage

JULY 21, 2022

Offer Loyalty Rewards to your Customers – Here’s how. Restaurant loyalty program not only helps to reward customer but it increases repeat purchase because when you give purchase rewards customers tend to make another visit to use the reward and to redeem it for the next order. Send one 10 days before.

Marketing 52

Marketing Loyalty Program Social Media Seasonal Menu 52

ChowNow

JANUARY 27, 2021

Moreover, everyone has grown accustomed to interacting with each other digitally, via video chat, texting, social media, and yes, email. It only makes sense to communicate with your guests virtually too. Add a call-to-action to follow your restaurant on social media, so your audience can keep up with your whole crew.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Next Restaurants

SEPTEMBER 3, 2020

You may have a superbly organized and user-friendly website; still, there is a chance that visitors will fail to notice your site’s features or even special events and offers that are currently being promoted. For restaurants, that’s following you on social, booking a table, or ordering takeout/delivery. Target the Right Customers.

Design 179

Design Loyalty Program Mobile Ordering Online Ordering 179

MBB Hospitality

NOVEMBER 28, 2023

In today’s digital age, a strong online presence with a well-maintained website, active social media profiles, and engaging content can set you apart. Tailor your marketing efforts to highlight your restaurant’s unique story, your commitment to quality, and your involvement in the community.

Loyalty Program 52

Loyalty Program Customer Service Customer Experience Social Media 52