Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Operations have shifted to a more digital experience. Leveraging email is a great starting point.

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Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. These days, it’s difficult to imagine a restaurant operating successfully—and safely—without them.

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Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

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Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

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Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Then you can get quotes from builders outside your state to get a better understanding of what the competitive market might be.

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Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Communicate with guests. It empowers restaurant owners to send highly targeted marketing messages.

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ChowNow

AUGUST 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Online orders for food and beverage grew an incredible 93 percent between 2019 and 2020. Entirely incorrect orders. Food poisoning or allergies.

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Modern Restaurant Management

JANUARY 8, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

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Restaurant365

DECEMBER 4, 2020

Certainly, 2020 brought challenges for the restaurant industry that most owners and operators didn’t see coming. COVID-19 has prompted massive changes in how restaurants operate. Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels.

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Modern Restaurant Management

JULY 23, 2021

This is no surprise given that mobile has now become the restaurant industry standard, especially as the pandemic accelerated the need for digital ordering technologies. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Mobile engagement is extremely valuable for restaurants, as timing is critical.

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ChowNow

MARCH 26, 2021

These cases became unbelievably frequent and they’ve somehow become so increasingly routine that it has made it impossible to continue to operate a business under these conditions.”. Online orders for food and beverage grew an incredible 93 percent between 2019 and 2020. Entirely incorrect orders. Food poisoning or allergies.

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Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. All that said, grappling with supply chain and labor shortages and with an imperative to keep everyone safe continues to put restaurant operators in a tough position. And that's not all. Go Digital.

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Sling

JULY 24, 2023

Many restaurants operate on very narrow margins and fail because of mismanagement rather than anything wrong with the menu. There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. It offers countertop, portable, and mobile options.

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Open for Business

APRIL 9, 2024

For example, suppose your loyalty program offers extra rewards for ordering a combo or specific add-ons. Whether you’re an independent operator or a restaurant group, consider these examples as you decide what format and perks to offer. Carry that level of personalization through to your communications.

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Focus POS

SEPTEMBER 10, 2020

When you operate a restaurant, you require the best tools for the job. While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today.

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Deliverect

MARCH 4, 2021

In this interview JP Then, the founder of Slerp , an e-commerce platform and order management system for the UK hospitality sector, shares valuable tips and tricks for the modern omni-channel restaurant that wants to optimize their online sales channels. How has online and mobile ordering changed the restaurant industry?

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The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create An Appealing Website.

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Restaurant365

JANUARY 7, 2020

With unemployment hovering around 4% , today’s labor market is one of the toughest in three decades. Operationally, unhappy employees can prevent a culture of accountability, call in late, or become no-shows, leaving you with an understaffed operation. Overview of How Employee Mobile Apps Have Improved Restaurant Management.

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Apicbase

MAY 29, 2024

Market data, however, tells a different story. According to Statista , in 2023, the revenue of online food delivery was estimated at over $1 trillion, and it is expected to hold a 50% share of the drive-thru and takeaway food service markets by 2030. Brick-and-mortar restaurant with a delivery operation.

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Hot Schedules

APRIL 24, 2020

Communication best practices that can help you stay connected to your team, regardless of their employment status. As the states begin to mount comeback strategies, it is critically important to keep the lines of communication open with the team members that you intend to bring back. . Connecting With Your Team During COVID.

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Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

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Modern Restaurant Management

OCTOBER 4, 2021

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

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Next Restaurants

OCTOBER 9, 2019

Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. If it’s time to upgrade to a modern point-of-purchase system that improves your guests’ experiences, consider these key features: Mobility Streamlined ordering Refined business workflow Customer and management metrics. Staff Mobility.

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7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

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The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. .

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7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

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Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

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Modern Restaurant Management

DECEMBER 21, 2020

We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. We appreciate how our team shows up every day with positive attitudes, ready for new challenges and open to all of the operational changes thrown their way.

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ChowNow

NOVEMBER 4, 2020

Even in these dire circumstances, operators and staff alike have been remarkably resilient. Emily Plotkin : Normally, when we have conversations with our clients, whether they’ve just started with us or have been a partner of ours for years, we always speak about online ordering as a certain aspect of their business.

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7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly.

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Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

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BNG Point of Sale

OCTOBER 13, 2021

A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today. POS hardware examples include: A mobile device, such as a smartphone or tablet, and any proprietary hardware options.

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Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . Email marketing or reaching out to customers via email.

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Lavu

DECEMBER 12, 2022

An iPad POS system is a point-of-sale program that operates on an Apple iPad. A POS system is used to process transactions, store data about transactions, and provide many other features that help a business owner manage the operations and sales at their store. Additional hardware can make it easier to run and operate your POS system.

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Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

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Modern Restaurant Management

JANUARY 22, 2021

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. “We’re partnering with top-tier franchise operators who recognize our momentum and are eager to be a part of our story.

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