7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Did you know that over 35% of restaurant customers in the U.S.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? The Big Question: What Do Modern Diners Really Want?

Loyalty Program 157

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 157

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Keep them updated.

Marketing 224

Marketing Social Media SEO Website Management 224

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

SEPTEMBER 27, 2021

Some leaders, including brands like Wingstop, Chipotle, Starbucks, and others, as a result of early investments in the digital customer experience, were already experiencing well-above-average digital sales numbers, and were much better prepared for what came next. Customer Engagement, Redefined. It was about a growth engine.

Mobile Ordering 189

Mobile Ordering Email Marketing Online Ordering Website Management 189

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Bingage

MAY 24, 2022

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! There is a gap between customers and business. The problem is there are lacking in customer engagement. It’s pretty simple math.

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. Despite the number of customer calls that come in, 62 percent of them go unanswered.

Customer Experience 110

Customer Experience Online Ordering Customer Service Reservations 110

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Team Communication.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JUNE 29, 2022

The secret to success on these platforms, however, lies less in the unique new dishes restaurants promote but rather in the customer data they are able to collect. When replicated across thousands of customers, restaurants can use this data to obtain a bird’s-eye view of their takeout and delivery operations.

Ordering 186

Ordering Online Ordering Email Marketing Seasonal Menu 186

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

7 Shifts

MARCH 27, 2020

What measures can you take to make customers feel more comfortable ordering from you? How to communicate your COVID-19 restaurant closure. Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Indoor Media

SEPTEMBER 23, 2020

If your website isn’t converting visitors into leads, then it’s not doing its job. Think about your own experience searching for a product or service online. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. Bingage helps you to send automated SMS campaigns to customers.

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Even when the owner is present – he or she must depend on the consistent interactions between customers and the restaurant’s employees.

Cash Management 266

Cash Management Point of Sale Leadership Website Management 266

Bingage

JANUARY 29, 2021

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! A common complaint among restaurant owners is that customers don’t feel like they’re getting enough attention. How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Without existing apps, this lives on your restaurant’s website.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Here is your 2022 guide for a successful Restaurant Week.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Communicate with guests. Table management software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Kounta

AUGUST 13, 2019

Communicating in person. One of the biggest mistakes a food establishment can make is not investing enough time and resources into training staff on how to speak to customers. Where people often go wrong is communicating one thing verbally, and another non-verbally. Online, email and print.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Open for Business

AUGUST 10, 2023

A solid hiring strategy can help you hang onto great talent, keep branding consistent, and ensure a fantastic guest experience. Think about the roles and responsibilities needed—everything from line cooks and dishwashers to servers and marketing. The next step is making a plan to find restaurant staff and vet qualified candidates.

Hiring 167

Hiring Recruiting Reference Website Management 167

Get Beyond

JANUARY 4, 2024

What’s more, consider sharing some or all of your mission with customers. Regarding strategy, the messaging can help current and future customers get to know you better and help you stand out. But, with the new year beginning, now is a great time for a refresher on customer service.

2024 52

2024 Small Business Cash Management Email Marketing 52