Aaron Allen & Associates

AUGUST 22, 2022

If you’ve spent any time around investors, you’ll know that many are obsessed with Total Addressable Market (TAM). What to Consider When Calculating the Total Addressable Market Ultimately, it’s about determining how well a company has thought through : What’s the problem you are solving? Is the market growing or is it shrinking?

Marketing 59

Marketing Point of Sale POS Customer Service 59

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 193

2024 Loyalty Program Food Order 2030 193

Modern Restaurant Management

AUGUST 4, 2020

Personalized, relevant marketing is key to achieving this goal. For example, a national chain promoting dine-in services to COVID-restricted markets will yield little from their efforts. Personalized, relevant marketing is key to achieving this goal.

Marketing 127

Marketing Online Ordering Customer Experience Consumer Goods 127

Aaron Allen & Associates

JUNE 23, 2021

Where should lower middle market investors look for investments? As long as industry experts are involved to point the investor in the right direction in terms of categories, cuisines, and formats, investing in lower middle market restaurant chains can have a large upside with reduced risk.

Marketing 59

Marketing Point of Sale 2019 2016 59

Aaron Allen & Associates

AUGUST 24, 2022

The Most Effective Pizza Marketing Campaigns Pizza marketing tends to have a higher-than-average marketing budget, but it doesn’t always take big dollars to create an effective promotions campaign. Here are some of the most effective pizza marketing campaigns the global pizza industry has seen. The lesson?

Marketing 52

Marketing Loyalty Program Point of Sale Mobile Ordering 52

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. 3 Ways to Guarantee That Email Marketing Will Increase Your Profits: Choose an Email Marketing Service. Choose an Email Marketing Service.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Modern Restaurant Management

MARCH 18, 2020

Looking for analogs out-of-category can help you realize tensions and extend the relevance of your brand to more people of diverse interests. And like in any game — be it basketball, a cook-off, trading the stock market, or branding — you’ll want to dictate the pace, not fall prey to reactionary response.

Marketing 159

Marketing Front of House Back of House Design 159

Culinary Cues

JUNE 26, 2023

His point was that being a chef falls in the same category – if that is what you want then “all in” is the choice you need to make. So here is the fascinating thing about the industry of food: there is plenty of room for each one of these categories and most businesses will welcome each with open arms.

Healthcare 341

Healthcare Agriculture Café Pricing 341

Indoor Media

AUGUST 5, 2021

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. What is B2B Marketing? But how do B2B businesses do marketing?

Marketing 78

Marketing Advertising Email Marketing Customer Service 78

Modern Restaurant Management

FEBRUARY 17, 2023

When Revenue Management Solutions asked respondents about their past behavior, frequent users reported increased usage across all restaurant categories in Q4 2022, particularly quick-service. Developing concise marketing messages. What about the rest of the market? How can restaurants best appeal to frequent users?

Loyalty Program 184

Loyalty Program Mobile Ordering Customer Service 2022 184

Modern Restaurant Management

JUNE 21, 2023

Craftable studies show that approximately 80 percent of what they order is only about 20 percent of the category it is in, mostly driven by the design and layout. To effectively engineer a menu, it is best to separate menu items into categories, and then measure their popularity and profitability.

Menu 178

Menu Influencer Design Food Order 178

Indoor Media

AUGUST 2, 2021

Instead, they’re business terms that are of particular importance for marketers. ” These abbreviations are most commonly used in reference to marketing strategies. The modern B2C model includes all these businesses, yes, but it also consists of a new category of business brought to life by the internet: e-commerce.

Marketing 78

Marketing Advertising Consumer Goods Customer Service 78

EATER

NOVEMBER 12, 2021

For home cooks, closing the gap between aspiration and reality can be simple Professional chefs all give the same advice: “Just go to the market and see what inspires you!” To wit: You cycle to the market on a beautiful autumn day, but upon arrival, you find none of the produce you got used to seeing all summer. Stock your kitchen.

Marketing 98

Marketing Agriculture Social Media Training 98

Modern Restaurant Management

MAY 26, 2022

Gaining a deeper insight into this category can lead to efficiencies, less waste, better quality, as well as how to navigate supplier and distributor relationships. it is important to know with whom you are working so you know how close you are to the category experts/source providers. Advise me on peak availability.

Management 179

Management Management Webinar Seasonal Menu 179

Modern Restaurant Management

MAY 8, 2023

As a veteran of the restaurant industry, I’ve always espoused that it is critical not to put all your eggs in one basket if you have the capital, time and energy to get into other categories. However, I also believe that you don’t remove risk if you extend yourself into a category that you don’t know.

Fast Casual 165

Fast Casual Casual Operations Consumer Goods 165

Modern Restaurant Management

SEPTEMBER 21, 2023

Choose a Relevant Business Category : Select a category that clearly describes what you offer. Content : In traditional SEO, Conclusão O SEO local é uma parte essencial do marketing digital para restaurantes e outros negócios locais. This makes your profile more attractive.

SEO 199

SEO Website Management Email Marketing Online Ordering 199

SpotOn

APRIL 22, 2024

SpotOn reviews: customer service Perhaps more so than any other category, users frequently leave glowing reviews about SpotOn’s personalized service and support, with an average user rating on Capterra of 84 for customer support, more than twice as high as Toast POS , which earned a 41 for customer support.*

POS 90

POS Point of Sale Retail Customer Service 90

Modern Restaurant Management

DECEMBER 11, 2020

For the three years leading up to the pandemic, RTD alcoholic beverages were the fastest-growing category, up almost 20 percent, as sales of spiked seltzers such as White Claw and Bon & V!v So, where is the RTD alcoholic beverage market headed in 2021? v took off. The pandemic has only made RTDs even more popular.

Beverage 204

Beverage 2021 2013 Social Media 204

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

EATER

FEBRUARY 28, 2024

The list of semifinalists in the chef and restaurant category dropped late January, and today, the James Beard Foundation announced the recipients of its America’s Classics Awards. The category also strives to recognize restaurants located throughout the country. These restaurants must also be at least 10 years old.

2024 114

2024 Seasonal Menu Food Order Catering 114

Modern Restaurant Management

FEBRUARY 27, 2024

“As in any good relationship, consumers expect honesty and reliability when they seek out businesses online,” said Damian Rollison, Director of Market Insights at SOCi. ” Brands still stuck in the past and not optimizing their online profiles may lose out on significant market share.

Online Ordering 185

Online Ordering Consumer Goods Customer Service Customer Experience 185

Aaron Allen & Associates

DECEMBER 8, 2023

1 – How Do We Grow in the Current Markets? New locations in smaller markets with less competitive saturation? 2 – Should We Be Seeding New Markets? Over the next years, the bulk of global foodservice growth will come from outside mature markets. Where is the real and sustainable growth ?

Mobile Ordering 105

Mobile Ordering Technology Sustainability Food Order 105

Modern Restaurant Management

MAY 9, 2022

The market is volatile, but one thing is clear. Watch for changes in the following data: Incidence/units per transaction (UPT)/demand by item within each menu category. When guests second-guess their checks, they skip appetizers or trade down within a menu category, for example, ordering a sirloin instead of a ribeye.

2022 185

2022 Loyalty Program Point of Sale 2021 185

Perfect Daily Grind

JANUARY 15, 2023

However, the UK is just one example of a market where oat milk is thriving: it has also grown explosively across Europe, the US, Asia, and Latin America. In the following years, Oatly’s sales remained relatively low, largely because of a lack of marketing and branding. How big is the market for oat milk? year-on-year until 2026.

Sustainability 170

Sustainability Beverage Article Food Supply 170

7 Shifts

FEBRUARY 13, 2023

Alternative compensation models aren’t one-size-fits-all, and it’s important that every business makes the choice that works best for its concept, market, employee population and audience. This is often based on a points model, calculated using the job category and hours worked.

Tip Distribution 390

Tip Distribution Front of House Restaurant Law Back of House 390

Perfect Daily Grind

MAY 5, 2023

World Coffee Research creates new membership category for B2B roasters. The new category applies only to B2B roasters who focus solely on roasting and manufacturing products for third parties. WCR says the revised category will help to make its operations more transparent and equitable. 60kg million bags. billion by 2032.

2023 140

2023 Airlines Certification Seminar 140

SpotOn

MARCH 19, 2024

SpotOn earned the standing of number 9 in the Dining category , which recognizes companies driving the restaurant industry forward through technology. The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SAN FRANCISCO, Calif.,

2024 98

2024 Innovation Email Marketing Point of Sale 98

Foodable

AUGUST 13, 2021

Listen to "Ghost Kitchen Trends | Market Wrap - Mid August 2021" on Spreaker. The next evolution of the restaurant industry has arrived, over the past two decades, I have had a chance to work with some of the fastest-growing brands and companies in the emerging category of fast-casual.

2021 52

2021 Marketing Fast Casual Casual 52

Modern Restaurant Management

SEPTEMBER 18, 2023

Yes, it may still be somewhat imperfect as a category. One “buyer beware” for restaurants looking to onboard voice AI (our category) is that some vendors don’t rely exclusively on AI and have unseen call centers with human monitors sat latently in the background mimicking the actions of an AI.

Technology 212

Technology Demo Take-out Food Order 212

Modern Restaurant Management

MARCH 10, 2021

Despite all of the noise surrounding social media marketing, it’s interesting to note that email still leads the field when it comes to effective marketing techniques and knowing how to ensure targeted communication lands is as important as ever. resulting in better targeting and more precision in your marketing materials.

Email Marketing 153

Email Marketing Communication Small Business Customer Service 153

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 189

2020 Influencer Point of Sale Food Safety 189

Open for Business

MARCH 2, 2020

A restaurateur’s to-do list is never-ending, and marketing might not be the top priority above everything else. Maximize your restaurant’s paid marketing. Paid marketing is an effective way to promote your restaurant and spread awareness, but where should you begin? … Read more. … Read more.

Marketing 78

Marketing Social Media SEO Small Business 78

Modern Restaurant Management

APRIL 12, 2023

direct-to-consumer/CPG) or strictly brick and mortar, I think investors are generally looking for repeatable concepts with consistent performance across a broad swath of markets, as well as locations and units. Whether that is omnichannel in nature (e.g., At RSE, for example, we have been actively looking at more CPG brands than ever before.

Back of House 178

Back of House Customer Experience Retail 2024 178

Modern Restaurant Management

OCTOBER 24, 2022

Of all Yelp restaurant categories that saw an increase in inflationary experiences, a quarter of them serve Asian cuisine, with a 24 percent average increase of inflation mentions from Q3 2021. For instance, dairy market disruptions make butter and milk more expensive, which are essentials for most dessert businesses.

Fast Casual 179

Fast Casual Food Supply 2022 2021 179

Modern Restaurant Management

MARCH 28, 2024

The 2D barcode can be used to contain the required additional data for FSMA Rule 204 traceability, as well as marketing and consumer-facing information to enrich the brand experience. Traceability is heightened.

Information 218

Information Allergens Food Supply Food 218

Aaron Allen & Associates

FEBRUARY 22, 2024

arise a lot with our clients, especially for family-owned middle-market restaurant chains. It’s Always Possible to Outperform Your Peers While there are some restaurant categories that are growing fast and others that are shrinking steadily, it’s always possible to find chains outperforming their peers.

2024 52

2024 Fine Dining Document Customer Service 52

Modern Restaurant Management

AUGUST 19, 2022

They assume their neighborhood Dunkin’, Subway, or Chick-fil-A is part of a big corporation and don’t put them in the same coveted category as the local mom-and-pop diner or pizza joint. New mover marketing. billioninfluencer marketing industry is gaining ground. In 2021, more than 27.1 Mix up the decor.

Franchise 193

Franchise Franchising Social Media Loyalty Program 193