Modern Restaurant Management

FEBRUARY 8, 2021

With many options available to restaurateurs to advertise the social posts one option which is often overlooked or is simply unknown is what we call dayparting, the ability to schedule a post or ad to run on set days and within set hours to enable targeting when people are likely to be hungry.

Social Media 215

Social Media Advertising Online Ordering Travel 215

Culinary Cues

MAY 27, 2023

This is not easy since the access to and use of technology and its influential sidekicks: social media and 24/7 news is so universal that nearly everyone sees them as essential to our way of life, but we need to try. Feed it to your staff members and talk about the book while you are engaging in daily tasks.

Technology 347

Technology Front of House Social Media Back of House 347

The Eat Restaurant

SEPTEMBER 5, 2021

For many restaurants, Instagram has essentially become their main presence on social media. This is because, despite the sheer number of other social media sites geared towards acquiring a following online, Instagram does the best job of generating interest for restaurants.

Book 156

Book Social Media Reservations 156

Embrace the Suck

JANUARY 20, 2021

Human beings are social creatures and we need each other. There’s a classic self-improvement book out there called The Richest Man in Babylon. The premise of the book is quite simple: Two men who grew up together lose touch and after many years meet randomly. It starts with social media.

Social Media 416

Social Media 2001 Online Ordering Cash Management 416

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. They have beautiful websites , blogs , and a well-planned social media presence. Follow Social Media Trends. hotels grew to $185 billion from $116 billion.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Gourmet Marketing

JULY 2, 2020

This competition is more prevalent nowadays with fewer people traveling and the low volume of hotel bookings. While your hotel prepares for future travel, take action to attract guests and increase hotel bookings. Stay active on social media. Your hotel’s social media presence is more important than you may think.

Hotels 73

Hotels Book Social Media Travel 73

EATER

APRIL 19, 2021

His longtime assistant Laurie Woolever made the decision to carry that book to its completion, and now, World Travel: An Irreverent Guide is a reality. After working with Bourdain for more than a decade, Woolever was uniquely positioned to bring this book to life, despite no new words from Bourdain himself. I’m very proud of it.

Book 134

Book Travel 2018 Food Safety 134

Culinary Cues

SEPTEMBER 4, 2023

People are social, by nature. Sure, there are those who shy away from social contact, but for the most part we enjoy being around other people, making friends, finding ways to develop relationships, sharing ideas, commiserate, and yes, gossip a little. Suddenly, much of that is lost as the environment of socialization crumbles.

Social Media 348

Social Media Food Safety Retail Back of House 348

The Salt

JANUARY 25, 2024

In her book Steeped: The Chemistry Of Tea , Michelle Francl claims that the secret to the perfect cup is adding a pinch of salt. British social media users were not amused.

Book 45

Book Social Media 45

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Social Media. actively follow their favorite restaurants on social media? Many of these diners even use these social platforms to pick and choose their next dining experience.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

OCTOBER 9, 2020

Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party. Depending on your goals, you may need extra functionality such as online ordering, booking a table, and local delivery. Social media is a great place to engage with customers.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

AUGUST 14, 2023

Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, social media, or press releases. Any time your business creates marketing materials or modifies the dining room, it should be cross-referenced against the brand book.

Social Media 167

Social Media Book Customer Experience Design 167

7 Shifts

FEBRUARY 5, 2021

In his book Setting the Table: The Transforming Power of Hospitality in Business , restaurateur Danny Meyer outlined his low-tech-process of keeping up with his customers’ preferences and things about them to remember and personalize their experiences. Social Media Management & Metrics Social media for restaurants is no longer optional.

Social Media 370

Social Media Front of House Back of House Point of Sale 370

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Next Restaurants

APRIL 17, 2024

Massive reach: Tap into a global network of potential restaurant guests, with a significant portion being young adults who heavily rely on social media for purchasing decisions. Social proof: People are heavily influenced by social media, especially Millennials who love to share their experiences online.

Social Media 126

Social Media Seasonal Menu Customer Experience Specials 126

Modern Restaurant Management

MARCH 25, 2022

Despite the growth in online marketing through email and social media, direct mail remains one of the best tools for promoting your restaurant. Boost Social Media. Clearly, social media allows you to reach potential customers where they spend their time, but growing your following can be an uphill battle.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Culinary Cues

AUGUST 7, 2021

We have a problem right now that seems to be universal and there is no shortage of complaints and posts on social media that proclaim the effects, but little is done to point to active solutions. For a few decades we (the restaurant industry) relied on the media to push the hype about the glory of working in restaurants.

Social Media 474

Social Media Cash Management Blog Equipment 474

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. They have beautiful websites , blogs , and a well-planned social media presence. Don’t forget about TikTok and other new social networks.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Social Hospitality

FEBRUARY 25, 2019

From elaborate ‘freak shakes’, to quirky decor, and cheeky neon signs, some restaurants have fully embraced the social media era. Social media experts at Crave suggest the average diner is now more likely to choose a restaurant based on aesthetic photos uploaded on apps like Instagram.

Social Media 199

Social Media Customer Experience Customer Service Technology 199

7 Shifts

SEPTEMBER 20, 2021

In his book Setting the Table: The Transforming Power of Hospitality in Business , restaurateur Danny Meyer outlined his low-tech-process of keeping up with his customers' preferences and things about them to remember and personalize their experiences. Social Media Management & Metrics. Partender. SevenRooms. CrowdTangle.

Technology 370

Technology Front of House Social Media Back of House 370

7 Shifts

FEBRUARY 4, 2021

In this article, we’ll take a look at how Tayler Book, co-founder of Beechwood Doughnuts, evolved her restaurant digitally and physically to get where they are today—making thousands of doughnuts a week for the Niagara region. Book found herself texting pictures of the staff schedule to employees day-in and day-out. “I was a pain.

Operations 370

Operations Book Communication Small Business 370

7 Shifts

DECEMBER 17, 2020

Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ?? It’s essential that your restaurant’s social media presence is one that people want to follow. 12% would publicly defend your business on social media.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 1, 2022

Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Modern Restaurant Management

APRIL 15, 2024

For the first time this year, it also includes an educational component in which R ichard Sandoval Hospitality(RSH) aims to teach 60,000 early learners about the importance of bees through a signature in-school lesson plan in partnership with Title-1 elementary schools and through Chef’s children’s book on food sustainability.

Sustainability 189

Sustainability Education Training Social Media 189

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book. This is social media’s new content-rich version of the old-fashioned review.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JULY 10, 2020

A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

AUGUST 19, 2022

Leverage social media. Social media is a great tool to increase engagement. At least seven out of every 10 Americans use social media regularly. Social influencers are the new celebrity endorsement. Every city has some social media gurus who tout local shops, restaurants, and activities.

Franchise 197

Franchise Franchising Social Media Loyalty Program 197

Social Hospitality

MAY 6, 2020

The luxury hotel, where rooms typically top $1,000 a night, closed at the end of March and is not taking new bookings. Social Kitchen & Craft Bar: Giving Back to the Community. Social Kitchen & Craft Bar in Costa Mesa, CA is providing free meals to feed all laid-off and furloughed hospitality workers.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

OCTOBER 9, 2019

Awareness Campaigns Awareness campaigns include social media ads such as Facebook and/or Instagram ads that reach out to a specific audience in a specific location (for example, people between 20 to 55 years old living within a 5km radius of your restaurant). The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JUNE 3, 2022

This can be as large as supporting a social mission or as small as a commitment to creating a great place to work. Shout staff out on company social media pages like LinkedIn, Instagram, Facebook, or TikTok. Use Manager Log Books. Use log books to give your day and night manager a way to share notes with each other.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

JUNE 24, 2021

Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Establishing, monitoring, posting, and maintaining social media accounts such as Instagram and Facebook. Paid social media advertising that directly targets your local audience.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

The Eat Restaurant

SEPTEMBER 7, 2021

Social media is an important way to reach and engage potential diners at your restaurant. Facebook has recognized this, and over the past few years, has added new features for page owners that go beyond just updating their feeds.

Book 78

Book Social Media Reservations 78

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. That goes far beyond responding to their Yelp reviews.

Sustainability 184

Sustainability Social Media Customer Experience Consumer Goods 184

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 228

Social Media Marketing Customer Experience Consumer Goods 228

EATER

DECEMBER 19, 2023

Lille Allen | Eater Known to 15 million TikTok followers for his candid restaurant reviews and multi-thousand-dollar tips, here’s how the MMA-fighter-turned-social-media-phenomenon became the voice of a generation of diners There is no shortage of food opinions online. (Hi, Hi, you’re on Eater.) Who is Keith Lee? He never responded.

Social Media 124

Social Media Customer Service Influencer Food Order 124

Social Hospitality

JUNE 28, 2023

Leverage this immediacy by briefly placing them on your menu and spreading the word on social media. This is also a great way to build social proof and increase diner excitement. Include links to your social media to develop more personal relationships with your diners.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195