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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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The Biggest Misconceptions About Coupon Advertising

Indoor Media

Despite the fact that you operate a restaurant in a hyperconnected, digitally driven society, recent research shows that deals and special offers still drive more than one-third of the conversation on where to eat out. more…) The post The Biggest Misconceptions About Coupon Advertising appeared first on IndoorMedia.

Coupons 78
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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Invite influencers ?? Food influencers don’t come free, though, they’re business people too!

Events 351
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4 Auto Shop Advertising Campaigns That Win Customers

Indoor Media

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

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How to Start a Restaurant Blog

Indoor Media

By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. That split second is an invaluable moment of advertising for any local business, and the more content you create, the more “impressions” you’ll gain.

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What are the 4 Ps of marketing, anyway?

Open for Business

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. A solid email marketing strategy can deliver serious results in the long term.

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10 Effective Uses for QR Codes

Indoor Media

Figure out the type of QR code Not all QR codes are the same; the type of QR you should incorporate into your marketing plan depends on the style of advertising campaign you’re running. They are useful in one-time, special marketing campaigns. Mailers can also feature QR codes for coupons.