Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

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Coupons Advertising Point of Sale Consumer Goods 78

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. Include social media in your digital marketing strategy.

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Loyalty Program Social Media Coupons Customer Experience 193

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. Sound familiar?

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Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. What’s the big deal with repeat customers? Think again.

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Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

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Advertising Social Media Consumer Goods Cash Management 148

Indoor Media

SEPTEMBER 2, 2020

Have you ever thought about posting your auto repair coupons online? If you’ve done even a little bit of research, you’ve probably noticed that few coupon sites accommodate small businesses. Coupons.com , RetailMeNot.com , and the like primarily distribute coupons for consumer packaged goods and big-box retailers.

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Coupons Advertising Small Business Customer Experience 109

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

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Indoor Media

APRIL 26, 2021

These same ads can also link users directly to your website, menu, or appointment book, so they are something to experiment with, but only if you’re ready to cash in on one big promotion. The strength of Facebook Ads is they use all the information people have put into their personal Facebook profiles to target potential customers online.

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Advertising Social Media Coupons Customer Service 78

Indoor Media

JULY 29, 2020

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Groupon is a website that allows businesses to promote coupons through their website and email list. Groupon is a website that allows businesses to promote coupons through their website and email list.

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Coupons Advertising Website Management Small Business 154

Indoor Media

JUNE 28, 2021

As long as you, as someone who works at or runs an auto body shop, can attract customers, business should be good. If you’re talented, thorough, and efficient in your work (and your customer service is solid), people will keep coming back. The challenge is attracting those customers in the first place.

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Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. Collect Reviews via Your Website.

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Email Marketing Customer Service Website Management Customer Experience 199

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

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Advertising Email Marketing Loyalty Program Social Media 52

Indoor Media

JANUARY 2, 2018

Advertising clichés. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”. We Deliver Great Customer Service”.

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Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

AUGUST 29, 2017

Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. Register tape advertising has become an effective way of delivering restaurant coupon ads via receipts given to customers at grocery stores. Double-sized Ads.

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Coupons Advertising Consumer Goods Social Media 78

Indoor Media

JULY 25, 2020

Driving more customers and increasing margins will be moot if you spend all that extra revenue right away. It never hurts to look through your expenses and cut extra services that aren’t contributing to your bottom line. And still, others have reduced expenses by price-matching their laundry services. Save, Save, Save.

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Modern Restaurant Management

SEPTEMBER 24, 2020

Delight Your Customers. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. Deliver a Great Experience. Display a door or sidewalk sign with services available (e.g. Simplify Their Lives.

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Coupons Social Media 2025 Online Ordering 238

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Custom-Printed Receipts.

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Advertising Coupons Email Marketing Social Media 78

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Don’t Ignore Loyal Restaurant Customers. Rewards for Loyal Customers.

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Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The closer you keep your ear to the ground, the better you’ll know your customers and be able to anticipate the best moves for your business. .

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Advertising Small Business Coupons Events 148

Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. Customers love loyalty programs. Believe it or not, this isn’t always easier said than done.

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Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

FEBRUARY 5, 2024

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. Normally, 42 percent of diners expect their pizza to arrive within 30 minutes. Why the buzz?

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2024 Loyalty Program Food Order 2030 191

Indoor Media

JANUARY 8, 2021

When we say “Nail Salon Menu,” we’re talking about your salon’s list of services. Building a list is about providing information to your current and potential customers in a clear, accessible format so that they can make informed buying decisions. Define Your Signature Services 4. How To Build a Nail Salon Menu 1.

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7 Shifts

JULY 10, 2020

“Frequency and repetition will help your advertisements get noticed. Have your chefs experiment with new dish ideas beforehand to attract old and new diners to try some fresh cuisine! Advertise! ?? Here are a few ideas: Free champagne Free appetizers Coupons or gift cards Custom restaurant swag (hats, pens, shirts, etc.)

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Events Social Media Kitchen Safety Seating 351

Indoor Media

SEPTEMBER 9, 2020

Are you rewarding your current customers? Keeping current customers is so much easier, and cheaper, than finding new ones. While there are many ways to encourage customer loyalty, we’re going to discuss a simple, yet significant tactic – putting offers on the back of your auto repair receipts. Increase Customer Lifetime Value.

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Coupons Loyalty Program Customer Service Advertising 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

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Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. However, given the access to customers and additional revenue they may provide, do the benefits outweigh the negatives?

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Ordering Online Ordering Customer Service Customer Experience 165

Indoor Media

JANUARY 14, 2021

The more consistently you post, the more likely it is that you’ll reach followers at the exact point that they need your product or service. It may take some time to get used to the tone and attention involved in social media posting, but the more formats you experiment with, the sooner you’ll find something that works.

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Social Media Small Business Coupons Advertising 88

Cheetah

JANUARY 13, 2022

In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . The goal of restaurant loyalty programs is to incentivize customers to purchase from the establishment regularly. Benefits of Restaurant Loyalty Programs.

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Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

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Loyalty Program Email Marketing Social Media Advertising 78

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. A customer persona is based on your customers’ demographics, behaviors, and ways of thinking. So what is a brand persona ?

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Customer Service Small Business Customer Experience Point of Sale 145

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

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Loyalty Program Customer Service Employee Relations Customer Experience 78

Indoor Media

JUNE 10, 2021

No matter what your business does, excellent customer service is essential. Even if they’re slightly cheaper than a more service-oriented plumbing group, you’re probably going to spring for better service at a somewhat higher price. Why Great Customer Service is a Necessity 1.

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Indoor Media

JANUARY 6, 2021

One reason why large companies and chains steal customers away from local businesses is simply because they’ve built a brand too big to fail. No matter the business, if it’s a national chain, it has a website. It barely matters who works at each location or what the service feels like.

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Indoor Media

AUGUST 2, 2017

Increase the Rate of Return Customers. As someone who deals in customer service for a living, you’re probably familiar with the concept that it costs more to get a new customer than it does to keep the ones you already have. Have a real convo with your customers, even if it’s not in real life. Make jokes.

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Coupons Social Media Advertising Customer Service 78

Indoor Media

JULY 27, 2017

Not only does marketing help create a positive public image, but it increases your reach and targets new customers—which, in turn, increases revenues. While customers are willing to spend on dining out, the competition for the fewer times they go out is more fierce than ever. Assuming a Customer Is for Life. Repetition is key.

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Marketing Coupons Advertising Customer Service 78

Indoor Media

SEPTEMBER 18, 2018

This blog is supposed to be a resource for our customers, both current and potential. We have articles about Coupon Advertising and Brand Advertising. We talk about getting ROI on your advertising, tips for Insurance Agents , Realtors , Restaurants , Dry Cleaners , and Auto Shops. A Step Back.

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Advertising Point of Sale Customer Service Coupons 78

Indoor Media

JULY 4, 2020

Small auto shops may often find themselves competing against national brands for new customers. Do target prospects with hyperlocal advertising. National brands can cast a wide net when targeting new customers because, well, they serve a national audience. What is hyperlocal advertising? Maybe 3-5 miles?

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Advertising Small Business Customer Service Social Media 78