ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

OCTOBER 17, 2017

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. However, tons of vendors show up and advertise in person, getting to know customers and get the word out.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

The Rail

JULY 5, 2024

More than simply serving delectable dishes, it also involves the coordination of a smooth operation that not only satisfies consumers but also guarantees sustainable profitability. You can decide on price, location, and advertising by researching the profitability and popularity of each menu item.

Management 52

Management Management Loyalty Program Point of Sale 52

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

SEPTEMBER 16, 2020

Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. This is more than a good story. Your voice is the tone that you use in any copy or public communication such as; emails, social media posts, or content on your website. Having a brand makes you memorable.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? Word of mouth is a vital organic marketing tool that you can only leverage by satisfying your existing customers. According to one study , 92 percent of consumers trust suggestions from people they know more than they trust advertisements.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions?

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. Now brands are trying to balance speed to market and operational readiness. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Always remember that any business marketing strategy must involve multiple customer acquisition streams. Is the product good? How is the service? Is the product consistent?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 97

Marketing Email Marketing Social Media Loyalty Program 97

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition is fiercer than ever. But no one forgets their mobile phone.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Therefore, a thank you note is a powerful tool in marketing your brand.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. In fact, 44% of consumers said that gift cards encourage them to try new restaurants that they would not have otherwise visited. Learn More About TouchBistro Gift Cards. Brand Awareness.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. Modern day savvy shoppers nearly always have alternate options—and they know it.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Indoor Media

MARCH 1, 2018

While you may not be familiar with the proper term “domain name” you use it daily whenever you visit a website or send an email. It is used most commonly as your website address, but can also be used to create a customized email address. How does a domain benefit my marketing? The same principle applies to your online marketing.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78

SpotOn

JUNE 5, 2024

Restaurants, with the gratuity system and fluctuating cost of goods, often rely on service fees or sometimes surcharge fees to stay in business. " Lawmakers are concerned that some fees hurt customers by inflating the advertised price with opaque, mandatory add-ons. The requirements and legislation around fees vary state by state.

Small Business 52

Small Business Restaurant Law Customer Service Pricing 52

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Ranbir Bhatia, GM, Benares NJ in Wyckoff, New Jersey.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

DECEMBER 8, 2021

The answer is smart marketing strategies. Marketing has been a central element in helping customers discover the restaurants that offer online food delivery services. 5 Marketing Channels Used By Middle East Restaurateurs. 5 Marketing Channels Used By Middle East Restaurateurs. Digital Marketing. Social Media.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52