The Restaurant Times

MARCH 2, 2022

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Brands and agencies are pouring millions of dollars into the burgeoning industry in search of solutions that will help them expand the creation and distribution of consumer content.

Influencer 52

Influencer Marketing Social Media Food 52

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. What’s the big deal with repeat customers?

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Events 148

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. The hack spread like wildfire, so much that Chipotle removed the option from the app, citing poor guest and staff experience. The Platform.

Marketing 222

Marketing Social Media Email Marketing Influencer 222

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

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Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Color Choice Matters.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

Indoor Media

MAY 17, 2021

Plus, most consumers don’t want to leave the comfort of their homes. There are many ways in which restaurants and salons can get involved and start hosting their own experiences online, so read on for everything you’ll need to know. If you have a large following on social media, advertise your event and tell fans where to buy tickets.

Small Business 78

Small Business Events Advertising Social Media 78

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Creativity. Flexibility.

Marketing 225

Marketing Social Media Email Marketing Innovation 225

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 175

Marketing Email Marketing Loyalty Program Social Media 175

Next Restaurants

DECEMBER 18, 2019

That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. Establishing a stronger digital restaurant presence is one such way to promote your restaurant, as well as attract and retain customers. Reactive marketing is less risky and yields decent results.

Social Media 103

Social Media 2020 Influencer Website Management 103

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. 57% of consumers looked at restaurant reviews. 20% of consumers follow content creators who review restaurants. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Bingage

DECEMBER 5, 2019

and how to take photos that are customer-friendly and proper social media monitoring. 93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 84% of consumers trust online recommendations ( inc.com ).

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. Should the customer expect to be served familiar, traditional dishes, or challenging artistic creations by an award-winning head chef?

Consumer Goods 165

Consumer Goods Front of House Design Customer Experience 165

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 138

Delivery Kitchen Safety Social Media Online Ordering 138

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Re-share customer’s content.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Re-share customer’s content.

Delivery 98

Delivery Marketing Social Media SEO 98

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

EATER

MAY 3, 2024

On TikTok and Instagram, influencers blended adaptogens and powdered algae or collagen into smoothies. The podcasts I listened to advertised mushroom powders and nutrition powders. This same report states that powders in particular “have gained large popularity amongst consumers due to their convenience, versatility, and ease of use.”

Healthcare 90

Healthcare Online Ordering Food Order Influencer 90

Modern Restaurant Management

FEBRUARY 18, 2020

In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like.

Mobile Ordering 212

Mobile Ordering Front of House Fast Casual Customer Service 212

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

MadMobile

APRIL 20, 2023

The beauty of social media is that with the right tools, it can act as free marketing, leading to more customers and more revenue. With this platform being so widely used, it offers immense exposure and invites potential customers to take a peek into what your restaurant is cooking up. Allow customer reviews. Nearly 89% of U.S.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Bingage

APRIL 4, 2023

As a business owner, it’s essential to draw on the same channel where your potential customers and clients are already actively engaged. Show Your Products In Action Giving customers the best experience of using the product will frequently increase sales. In short, you have to advertise your product. Sign Up Now 4.

Marketing 52

Marketing Social Media Customer Experience Consumer Goods 52

The Restaurant Times

MAY 12, 2021

Similarly, food presentation also makes a massive difference in the impact that a restaurant leaves on a customer. . Taking care of the visual elements of the food is imperative to keep the customers hooked to it. Here are some ways in which good food presentation can make a difference in the restaurant’s growth.

Presentation 52

Presentation Food Social Media Online Ordering 52

Bingage

AUGUST 9, 2019

Start by offering customised Experience. Stop sending bulk SMS to each and every customer with the same typical message. Now the customer wants “Personalised Experience” tailored according to their choices and preferences. B) Customers are expecting special treatments, offer them birthday freebies gain customer loyalty.

Marketing 73

Marketing Social Media Loyalty Program Influencer 73

Bingage

DECEMBER 2, 2019

The rapid change in nature…it can be anything in the form of technology, customer preferences, marketing trends or anything. If things going well it’s good but if this year went little messy – no worry it happens in business! 73% of diners agree that restaurant technology improves their guest experience.

Social Media 96

Social Media Online Ordering Employee Relations Sourcing 96

Modern Restaurant Management

DECEMBER 28, 2020

Predictive analytics, AI and ML streamline and expand the omnichannel dining experience – Restaurants have pivoted their businesses this year to greatly expand the digital dining experience, to a point where customers can interact however they want, whenever they want. Jerry Abiog, Co-Founder/CMO Standard Insights.

2021 186

2021 Kitchen Safety Food Safety Mobile Ordering 186

Mad Mobile

MAY 22, 2024

While points-based systems were once enough to capture customer attention, that’s no longer the case. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Do you have customers who always show up after their Wednesday shift?

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

Sling

OCTOBER 9, 2022

If that’s you in a nutshell, why not consider getting involved in an industry that caters to more than 100 million customers in the U.S. After that, it’s about location, team, and customer service. It should be easy to remember, and leave the consumer with no questions as to what your business is. A coffee shop owner, of course!

Small Business 78

Small Business Employee Relations Customer Service Customer Experience 78

Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . Despite these struggles, Alignable also learned in its poll that the No.

2021 173

2021 Loyalty Program Retail Online Ordering 173

Touch Bistro

JULY 15, 2021

In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. This refers to the tone and language you use when communicating with customers. In other words, if your food photography isn’t top-notch some customers may take their business elsewhere.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

EATER

SEPTEMBER 29, 2023

In the decades that have followed, places like Alloy (decorative cherry blossoms, pink walls), Model Milk (airy, multilevel dining areas), and Sukiyaki House (sushi counter displaying seafood flown in from Japan) — which offer experiences devoid of steak and ornate dark wood — have continued to change what diners expect of fine dining.

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Back of House Fine Dining 2011 Dine-in 113

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

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Email Marketing Reservations Marketing Loyalty Program 52