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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199
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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. If competitors are easier to find and communicate with, your business could lose customers quickly.

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Your Restaurant Website Checklist: 12 Things to Include

Modern Restaurant Management

What other diners say about your food, service, and dining space will matter a great deal to would-be diners. customers have decided against going to a restaurant after reading negative feedback, with 70 percent of Gen Z customers not going to places that have received bad reviews. Some 59 percent of U.S.

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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Testimonials work.

Marketing 284
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5 Reasons Why Content Localization is Important for Your Restaurant SEO Strategy

The Rail

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The customers' approach to food choices in this area is more traditional.

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