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The Best Advertising Techniques for Small Businesses

Indoor Media

As small business owners, you’re busy … to say the least. Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. Advertising takes work—and often, the results do not happen overnight. Think again.

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How To Calculate Profit Margin For Small Business Owners

Sling

As a small business owner or manager, you need to speak the language of your industry. That includes general business terms , such as capital, gross, net, and — perhaps most important — profit margin. In business , margins are usually expressed as a percentage. Profit is always expressed as a dollar amount. Profit Margin.

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Using Facebook and Instagram for Small Businesses

Indoor Media

It’s essential that businesses harness specific social media to thrive in today’s economic landscape. YouTube and Vimeo count, but they too serve more niche purposes and are less important for most businesses. Figuring out social media usage for businesses can be a challenge. MySpace has come and gone.

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SUPPORT SMALL RESTAURANTS EVERYDAY

Culinary Cues

Every year, this weekend is the official time to celebrate small businesses. In preparation for the holiday gift giving season it was somehow decided that it was appropriate to recognize those private businesses within your community by stopping in to say hello, thank them for all that they do, and spend a little money.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. It is their business after all – right? When a menu lacks continuity, then the experience suffers and the customer is left – confused. [] AN ATTEMPT TO PLEASE EVERYONE.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Your marketing plan is the cornerstone of your restaurant's success and business plan. It is your roadmap to attracting and retaining customers.

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