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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Clean up your online NAP data.

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How Restaurants Can Remain Competitive in 2021

7 Shifts

We’re not talking about just surviving the pandemic—but thriving through 2021 and beyond, and setting new standards. Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. For fast-casual and quick-service restaurants—no more lines.

2021 370
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

2021 189
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170
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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Here are their responses. To read part one, click here. Barry McGowan, CEO Fogo de Chão.

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MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020. Visits, online or physical, at morning meal, which includes the breakfast and A.M. COVID-19 triggered an increase in remote, app-based ordering in the US On Premise.

2021 189
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12 Trends That Will Impact the Restaurant Industry in 2021

Modern Restaurant Management

In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace. If they don’t, all ads after the pandemic ends will be about digital ordering and delivery. Off-premise business will continue to prosper.

2021 191