Remove 2020 Remove Communication Remove Email Marketing Remove Loyalty Program
article thumbnail

How and Why Zero Party Data Should Drive Restaurant Marketing 

Modern Restaurant Management

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 203
article thumbnail

Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Here are their responses. Click here for part one.

2020 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Restaurant Insiders on 2020 Lessons Learned, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180
article thumbnail

MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 197
article thumbnail

How Restaurants Can Build Loyalty with Mobile Messaging

Modern Restaurant Management

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Restaurants must make loyalty programs accessible and convenient.

article thumbnail

Delivery Is the Hot Topic, but Curbside Is Driving the Sales 

Modern Restaurant Management

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. The specifics may vary, but the idea is that you should create convenience in the process, and simultaneously open a channel for communication today and in the future.

Delivery 197
article thumbnail

How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. How to communicate your COVID-19 restaurant closure. Then share general updates with staff through your team communication tool.