Veganuary and Beyond: Capitalizing on Growing Plant-Based Trend
Modern Restaurant Management
JANUARY 13, 2020
Veganuary—the practice of going vegan for the first month of the year—began in 2014 and its numbers have doubled each year. Data supplied by Tenzo, found that vegetarian and vegan meals have seen a sales increase of 2.1 The evidence is clear: more restaurant guests are interested in plant-based and vegan menu items.
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