Master P Launches ‘Uncle P’s’ Brand as an Aunt Jemima Alternative

Portions of the profits will go to assisting Black children and the elderly

As brands like Aunt Jemima and Uncle Ben’s have come under fire for using racist stereotypes to sell their products, rapper Master P has decided to enter the pancake and rice market to offer an alternative. His “Uncle P’s” line of products includes rice, pancake mix, syrup, and oatmeal, and profits will go to charity to serve Black communities. “If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we’ll make to give back to our own community. It’ll be us helping us without having to wait for the government. We can actually change the world,” he told CNN.

The brand actually launched in March, but after brands like Aunt Jemima began changing their logos in the wake of Black Lives Matter protests around the country, Uncle P’s started getting more attention. It shouldn’t be so shocking to have a Black face of a brand who isn’t a caricature, but here we are.

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