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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Better yet, dig for your local newspaper or magazine contacts and send it to them directly! After the press release is crafted and carefully reviewed, begin your outreach! Sites like eReleases and NewsWire are great tools to get started. Recommended Reading: 11 Restaurant Marketing Strategies That Work in 2023.

Seating 221
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Transformation through Suspension

Modern Restaurant Management

Each table has its own wench, which allows them to be raised and lowered to any desired height –– seated, cocktail, or all the way up to the ceiling –– using a network of cables and an electric power source. To learn more, Modern Restaurant Management (MRM) magazine quizzed Brian and Amanda Light.

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Where Is Surge Pricing Headed?

Modern Restaurant Management

Food is visceral in a way that airline seats aren't. Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape. ’" Is it possible for restaurants to have the best of both worlds and maximize revenue and still capture customer loyalty?

Pricing 155
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Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

Expand or Remodel Expanding your restaurant's outside seating area with a deck, patio or tent, could bring you real financial benefits. That’s a 65 percent return on investment for their customer who considered adding outdoor seating. Get a pulse on your local customer base. Join your local chamber of commerce.

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Fun by Design

EATER

First executed by Friedeberg in the early 1960s, the seats have endured enough cycles in and out of vogue to be a match for the venue’s off-kilter yet vaguely familiar retro aesthetic. On a psychological level, there’s something deeply comforting about the childlike feeling of being dwarfed by one’s seat.

Design 83
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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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Design Inspired by Japanese Sensibilities

Modern Restaurant Management

“We wanted to create a space where movement was fluid and where every seat in the restaurant—under the cherry blossoms, at the sushi bar, or in a comfortable banquette overlooking the dining room—left our guests feeling inspired and taken care of,” said Joseph.

Design 159