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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Is my menu accessible and legible? What will entice them to choose you?

Seating 222
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Transformation through Suspension

Modern Restaurant Management

Each table has its own wench, which allows them to be raised and lowered to any desired height –– seated, cocktail, or all the way up to the ceiling –– using a network of cables and an electric power source. Brian, the executive chef, changes Ronin’s menu daily to reflect the best of the week’s harvest.

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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. To do this, restaurants will either need to use lower cost food items or raise menu prices. Another way to introduce price increases is to introduce new elements to the menu.

Pricing 192
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Is Everything F ed Right Now? 

Modern Restaurant Management

This edition of MRM's "Ask the Expert” features advice from Buyers Edge Platform on the topic of menu engineering. Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Need to make menu changes?

Supplies 193
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Designing a Next-Gen Teaching Facility

Modern Restaurant Management

Art featured throughout the facility pays homage to the University and the fresh ingredients used daily in the 1856 kitchen – four kaleidoscope art pieces for each season of the year. To learn more, Juliana Kerschen and Rachael Snow Barry of The Johnson Studio answered questions from Modern Restaurant Management (MRM) magazine.

Design 167
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Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

Expand or Remodel Expanding your restaurant's outside seating area with a deck, patio or tent, could bring you real financial benefits. Vucurevich Simons Advisory Group (VSAG) conducted a business analysis and demonstrated that with a proposed initial investment of $200k, the forecasted seasonal use return could result in $500k in sales.

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Where to Get Delicious Steak in Detroit

Restaurant Clicks

The Brussels sprouts and sauteed mushrooms pair well with any of the cuts of steak on the menu. Executive Chef, Eric Voigt, manages the menu and daily operations of the Big Rock Chophouse. Voigt’s culinary skills have been highlighted in regional publications like Michigan Blue Magazine, Hour Magazine, and The Detroit Free Press.