Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.

Marketing 203

Marketing Social Media SEO Front of House 203

Restaurant Engine

DECEMBER 27, 2023

It’s time to think about collaborating with an influencer. As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. So, like most restaurants, you want to grow your social media presence. They use their “power” to promote your business.

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Influencer Social Media Online Ordering Advertising 65

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? With so many people looking for a place to eat, hunting for reviews, and trying to see what others are eating, social media is the perfect place for your restaurant.

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Social Media Coupons Email Marketing Online Ordering 78

Chowly

MAY 25, 2023

billion people use social media worldwide as of 2023. In the United States, roughly seven in 10 Americans use social media on a daily basis to connect with friends, access news, and be entertained. It means that social media is the new hangout spot for most people. What does this mean?

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Social Media SEO Loyalty Program Online Ordering 52

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Having a great website for your business is paramount to represent their online presence. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer.

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Delivery Marketing Email Marketing Social Media 188

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

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Marketing Mobile Ordering Online Ordering Customer Experience 212

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 234

Lavu

APRIL 24, 2020

Are your restaurant’s social media pages lacking the engagement you need to drive more sales? Now more than ever, your customers are indulging in social media consumption. There’s never been a better time to grow your audience online and engage with potential customers due to lockdown mandates and everyone being at home.

Social Media 104

Social Media Online Ordering Kitchen Safety Influencer 104

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. When you walk into a bakery and order a Triple Cheese Cheesecake, what is the first thing you do when it arrives? In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants. Showcase your Brand.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

ChowNow

MAY 30, 2024

While investing in marketing can be expensive and time-consuming, there’s a simple and powerful strategy that every restaurant should prioritize: local search optimization. Consumers use various digital platforms to find restaurants, from traditional search engines like Google to social media platforms like Instagram.

Social Media 78

Social Media Online Ordering SEO Dine-in 78

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. Is our social media presence a cost center or an action driver? Does the cost of a SaaS-based recommendation engine outweigh its benefits?

Marketing 208

Marketing Social Media Download Back of House 208

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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Marketing Social Media Fast Casual Influencer 207

Modern Restaurant Management

APRIL 16, 2024

For today’s always-online consumers, it’s all the same. Ninety-four percent of diners base their decisions on online reviews, and businesses who respond are seen as nearly two times more trustworthy than businesses who don’t. Nobody likes being ignored – online or off. It’s not just social media.

Social Media 110

Social Media Loyalty Program Online Ordering Customer Service 110

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

Marketing 168

Marketing Social Media Online Ordering Demo 168

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

MAY 30, 2023

Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. They’re buying too – 40 percent of respondents place takeout orders on their apps and 30 percent place delivery orders. Knowing your audience is essential for social media promotions.

Loyalty Program 197

Loyalty Program Social Media 2023 Download 197

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Conduct surveys, focus group discussions, interviews, and online polls for this. You want to show the media you’re the type who anticipates their needs.

Social Media 144

Social Media Email Marketing Influencer Events 144

Restaurant Engine

MAY 8, 2024

billion users , Instagram is one social platform you want to use often and strategically for your restaurant. tweet this) What’s more, “Nearly 50% of diners report visiting a restaurant for the first time after seeing it pop up in their social feeds.” You can see that Instagram should be one of your top marketing priorities.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JULY 10, 2020

Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. You can book online or give us a call.

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Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. A social media presentation is crucial.

2024 208

2024 Social Media Customer Experience Events 208

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

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Online Ordering Ordering Email Marketing Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is keenly aware of what social media follows and they’re eager to see if the hype is real by showing up and trying new food experiences.

Social Media 197

Social Media Customer Experience Influencer Dine-in 197

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

DECEMBER 26, 2020

Marketing automation is an ideal way of achieving your restaurant’s marketing efforts quickly, creating a loyal customer base and a robust online presence for your restaurant. When appropriately implemented, restaurant marketing automation helps in setting timely communications. Gain data automatically.

Email Marketing 95

Email Marketing Marketing Social Media Online Ordering 95

The Restaurant Times

DECEMBER 8, 2021

In the fight against COVID-19, online food delivery proved to be the saviour for traditional brick-and-mortar restaurants. The answer is smart marketing strategies. Marketing has been a central element in helping customers discover the restaurants that offer online food delivery services. Social Media.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52

The Restaurant Times

FEBRUARY 10, 2022

Online ordering is on the rise and restaurant operators are coming up with newer ideas to connect with their audiences. With the right restaurant marketing ideas in mind, you can take your restaurant in the right direction and cater to the right audiences. 6 Restaurant Marketing Ideas To Promote Your Restaurant .

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2022 Marketing Social Media SEO 52