Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? With so many people looking for a place to eat, hunting for reviews, and trying to see what others are eating, social media is the perfect place for your restaurant.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

7 Shifts

FEBRUARY 10, 2023

And we transformed it into a media company during a global pandemic in 2020. We became a global media company. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. It’s an essential tool for our restaurant and media company. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

MARCH 30, 2022

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. Answer: restaurant advertising and marketing. Online Restaurants Advertising Ideas. Take Social Media Offline with A Selfie Photo Op. Table of Content. Wall Murals.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

FEBRUARY 10, 2023

Most diners now discover new dining places online. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. The trend indicates that your menu drives dining choices, which could mean a potential loss if your menu isn’t online or it’s not accessible on your website.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 97

Email Marketing Marketing Coupons Mobile Ordering 97

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Having a great website for your business is paramount to represent their online presence. Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery.

Delivery 181

Delivery Marketing Email Marketing Social Media 181

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media.

Marketing 199

Marketing Email Marketing SEO Social Media 199

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? This applies to in-person asking as well as online forms.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Table of Contents.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Slack is a more general employee communication tool that also makes it easy to connect online.

Management 195

Management Management Email Marketing Point of Sale 195

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link.

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Vital restaurant information. A method to collect guest email addresses.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. This is why having an online ordering system for takeout and delivery is more important now than ever. Unknowingly, they had an advantage, being frontrunners in online ordering and curbside delivery.

Online Ordering 93

Online Ordering Ordering Social Media Mobile Ordering 93

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” What Is Local SEO?

SEO 198

SEO Website Management Email Marketing Online Ordering 198

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. Create and/or cultivate your social media presence as well.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO.

Marketing 224

Marketing Social Media SEO Website Management 224

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

7 Shifts

FEBRUARY 22, 2021

Restaurants have been pressured to make the move online to stay afloat amid the global pandemic and city-wide lockdowns. Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. A good tip is to condense this information in an employee handbook.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. States are adjusting to a new normal with masks and social distancing. The Hope of Success.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. Here are a few examples of how to capture it: Loyalty Programs : Restaurants can establish loyalty programs to gather valuable customer information, including names, contact details, and favorites and preferences. Surprisingly, 88 percent of U.S.

Seating 178

Seating Innovation Marketing Loyalty Program 178

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Plus, they understand that their customers want to interact with them and learn valuable information about the businesses they choose to support. Many successful brands take a different approach.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 208

Franchise Franchising Operations Loyalty Program 208

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. You don't even need to know how to code to use them!

Website Management 370

Website Management Online Ordering SEO Hiring 370

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Free online courses. Check us out on social media. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how. 7shifts 101.

FOH 195

FOH BOH Social Media Fine Dining 195