7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Get the Basics Right. That needs to go. Learn Some Basic SEO.

2022 209

2022 Marketing Email Marketing SEO 209

7 Shifts

FEBRUARY 10, 2023

And we transformed it into a media company during a global pandemic in 2020. We became a global media company. Amazon started with books and we are starting with BBQ. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

FEBRUARY 10, 2023

Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Yes, you do.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

MAY 4, 2023

Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand. 7 ways to improve customer service in your restaurant Hospitality staff must deliver excellent customer service to stand out in the current climate. Having a line out the door can feel like a good problem to have.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

7 Shifts

JUNE 3, 2022

Here are a few ways to ensure you're scheduling with empathy: Get the schedule out in advance. Get the schedule done ahead of time and send it to employees with enough lead time that they can plan out their lives. Or perhaps even take a short trip to visit friends or family. Take a close look at your restaurant culture.

Tip Distribution 398

Tip Distribution Email Marketing Communication Coaching 398

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle.

Management 195

Management Management Email Marketing Point of Sale 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Make sure you put it in a place where it can’t be missed to maximize guest bookings. Vital restaurant information.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

MARCH 10, 2022

To help you narrow down your search, here are 24 of out favorite restaurant management apps to start using in your restaurant today. The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. Top Restaurant Management Apps. TouchBistro. Team Communication.

Management 195

Management Management Operations Point of Sale 195

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Your goal should always be to dominate your market. You’re not marketing enough.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. The answer is social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. The answer is social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). 4 PR Strategies Every Restaurant Can Implement Let’s take a deeper look into these essential PR strategies for any type of restaurant: 1. Not anymore.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Bingage

MARCH 18, 2023

When you think about shopping or eating out, you might click on your favourite brand. From shopping to eating to hanging out, people mostly prefer their favourite place/shop. Take, for example, the car dealership that, once sell the car, never contacts the customer again. Am I right? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Do you have delivery drivers who you could hire, or would your FOH staff take on this role for extra pay? Practice physical distancing while still remaining social.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

APRIL 9, 2024

Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

JANUARY 31, 2023

In fact, as many as 35% of people plan to have a romantic night out on this day. Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. So you’ll want to do your best to stand out online. Not to mention, Valentine’s Day sales trends reached $23.9

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. People have limited dining out and getaway options. Find ways to make your brand more appealing, simplify booking processes, and intrigue potential guests with personalized offers. Keep all those touchpoints in check.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. People have limited dining out and getaway options. Find ways to make your brand more appealing, simplify booking processes, and intrigue potential guests with personalized offers. Keep all those touchpoints in check.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned.

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Rotating Pre-Fixed Menu.

Marketing 198

Marketing Back of House Employee Relations Social Media 198