Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. OpenTable offers a customizable reservation widget you can easily add to your website. Make sure you put it in a place where it can’t be missed to maximize guest bookings.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 197

Marketing Email Marketing SEO Social Media 197

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Pre-shift reporting. Table management software.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

SpotOn

FEBRUARY 27, 2024

Preparing for major events and holidays, like Easter weekend, can help save your restaurant from chaos and make the most out of a holiday synonymous with the brunch rush. Luckily, all it takes is a few strategically placed chocolate eggs or paper egg cut-outs. Think beneath tables, behind curtains, underneath chairs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Open for Business

FEBRUARY 18, 2020

First, take stock of how you did, from the hard numbers to guest feedback. Take stock of how you did. Review the books to see who dined with you on Valentine’s Day. Make note of first-time guests and repeat ones, locals and out-of-towners in guest notes. Close the loop on marketing campaigns. Here’s how.

Email Marketing 78

Email Marketing Book Seating POS 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Front of House Seasonal Menu 78

Buzztime Business

NOVEMBER 21, 2023

There’s no place like home for the holidays, but these 15 marketing ideas, events, and promotions will make your restaurant the next best thing. Start spreading the word that your restaurant welcomes holiday party reservations! Start spreading the word that your restaurant welcomes holiday party reservations!

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

Deliverect

JULY 24, 2020

Let’s take a closer look at the modern restaurant tech stack, from the biggest all-encompassing systems to the niche providers who rely on close integrations with other tech platforms, to give you a clearer picture of the tech you need to run your business. Online reservation systems. You probably already have a POS system in place.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 52

Email Marketing Coupons Social Media Events 52

The Food Corridor

JULY 15, 2020

And you find yourself spending less time chatting to tenants and tasting their delicious food and more time slumped over a laptop chasing payments, editing ever changing schedules, and managing out endless compliance paperwork. Online Booking Software and Kitchen Scheduling Tools . Booking software designed for shared kitchens.

Management 72

Management Management Cash Management Book 72

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Check out these five ideas that get social media followers in the door. #1: You can use this welcome email to thank them for following you. Once on your website, you ask for their name and email. tweet this). 1: Send Messages to Your Followers.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle.

Management 397

Management Management Email Marketing Point of Sale 397

The Food Corridor

NOVEMBER 29, 2022

Check out the Shared Kitchen Operations Manual for over 107 pages of customizable policies, templates, forms, and guidelines. There is a lot to think through and many possible situations to parse out. You will also want to explain how the client will book time in your kitchen. Or should they email you with their requests?

Equipment 52

Equipment Food Supply Book Kitchen Safety 52

Mad Mobile

FEBRUARY 29, 2024

Each bar software system is designed to support your business, and there are plenty of them out there. We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market. Having all menus accessible from one screen simplifies navigating, entering orders, and taking payments on the fly.

POS 40

POS Bar Brewery Customer Service 40

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

OCTOBER 31, 2019

Strong enough to take the risk and I commend you!, Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. If they can book right then and there why would they continue to search for other options. Social Media Integration.

SEO 93

SEO Social Media Email Marketing Point of Sale 93

The Restaurant Times

MAY 10, 2021

If you want to reach out to a particular audience or customer base, social media restaurant promotion is certainly the way to do it. Social media marketing is a huge field in itself. If you are lucky, you may be able to book some big-name musicians to perform at your restaurant. Use Email Marketing.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

The Restaurant Times

SEPTEMBER 22, 2021

It takes more than a vibrant location, eye-catching décor, and delicious food to run a restaurant. Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Marketing4Restaurants

MARCH 12, 2020

Do more marketing. You should have a great email list and the FB pixel on your site to do some retargeting, this is the low hanging fruit. Now is the time to really market heavily to get that revenue in. This is really tough, but it is what we are seeing in the market now. Hand sanitiser if you can find it.

Cash Management 98

Cash Management Certification Email Marketing Customer Service 98

Touch Bistro

MAY 26, 2021

With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. The short answer is offering enticing 4th of July specials.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Takeaway Solutions

DECEMBER 30, 2018

These days it is more important than ever to market your restaurant online. You need to take advantage of these opportunities so people can find you. Whether it is to book a table in your restaurant or to order takeaway, online marketing is important. Making reservations is something people do every day online.

Marketing 45

Marketing Online Ordering Social Media Website Management 45

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. Our guide will help take some of the labor out of Labor Day for you and your staff! Of course, we want the former for you. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle.

Management 195

Management Management Email Marketing Point of Sale 195

EATER

JULY 27, 2023

For now, it’s in a limited soft-open period that offers tickets (not reservations) through an email list, via the website. The fervor spurred by the drawn-out and arguably chaotic reopening makes the absurdity clear. Relatedly: Casa Bonita is back , sort of. It could become this big game show-type thing.

Seasonal Menu 98

Seasonal Menu Point of Sale Website Management Events 98

Kounta

AUGUST 13, 2019

For example, don’t tell someone you’ll head over to take their order and then start a conversation with another member of staff. Having an automated way to take orders and handle payments easily will free your staff up to focus on what’s really important – making your customers happy. Online, email and print.

Communication 49

Communication Hospitality Email Marketing Social Media 49

EATER

JUNE 6, 2022

Hi everyone, I’m Stephanie, Eater’s new editor-in-chief, and I’m excited to be taking over this newsletter from Amanda Kludt, who now serves as the website’s publisher. I looked forward to trips to Los Angeles, where I had family, to visit chains like In-N-Out, eat mall food (Jamba Juice and Auntie Anne’s), and stock up on Hot Pockets.

Seasonal Menu 62

Seasonal Menu Email Marketing Dine-in Reservations 62