Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. That needs to go. Learn Some Basic SEO.

2022 209

2022 Marketing Email Marketing SEO 209

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 450

Social Media Hiring Website Management Hospitality 450

Modern Restaurant Management

JANUARY 12, 2023

We’ll see the consolidation of restaurant tech solutions into all-in-one platforms that can leverage approved guest data to build direct relationships, deliver exceptional experiences, and increase repeat visits and orders. How will persisting labor shortages shape the industry in 2023?

2023 193

2023 Social Media Online Ordering Website Management 193

7 Shifts

MARCH 30, 2022

Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers. Table of Content. Twenty percent of diners, a.k.a.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Culinary Cues

AUGUST 7, 2021

We have a problem right now that seems to be universal and there is no shortage of complaints and posts on social media that proclaim the effects, but little is done to point to active solutions. The unpredictable nature of customer buying habits pushes restaurants to maintain inventories that exceed what is reasonable – why?

Social Media 474

Social Media Cash Management Blog Equipment 474

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Feature these testimonials on your website.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

7 Shifts

JULY 10, 2020

A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

NOVEMBER 5, 2019

This post will walk you through creating, optimizing, and managing your restaurant business profile not only for single-site restaurants, but also multi-location restaurants and franchises. This is the first indicator that there is a huge demand from customers. What is a Google My Business Account? Here are a few examples.

Website Management 253

Website Management Customer Service Customer Experience Book 253

7 Shifts

MARCH 10, 2022

Restaurant technology has revolutionized the way that restaurants are managed - replacing arduous and tedious task management with efficiency, automation, and clarity. In 2022, there aren't many areas in restaurant management that can't be made better with technology. Top Restaurant Management Apps. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

Social Hospitality

DECEMBER 1, 2019

Not to mention: you must always deliver a memorable experience for customers. Technologies for Restaurant Management. It’s tricky to run and manage a restaurant. A manager can request evidence (a photograph of the floor or input of the oven’s temperature) of the employees’ completion of the tasks.

Technology 195

Technology Website Management Entertainment Point of Sale 195

Indoor Media

JANUARY 4, 2021

Today, 35% of people prefer to book their appointments online. For people under 35, that number is even greater, with many refusing to book over the phone or in person. Without a website to support online bookings, you may be missing out on an entire consumer base.

Book 78

Book Advertising Website Management Email Marketing 78

Modern Restaurant Management

NOVEMBER 9, 2022

According to the National Restaurant Association, 70 percent of operators report not having enough employees to meet customer demand, and three out of four say they will commit more resources to employee recruitment and retention. Create a Mobile Application Experience. Within minutes, the conversational AI books the interview.

Hiring 196

Hiring Recruiting Website Management Social Media 196

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Book in advance, or wait half an hour for a table.

Marketing 224

Marketing SEO Front of House Website Management 224

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Bingage

MAY 24, 2022

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! There is a gap between customers and business. The problem is there are lacking in customer engagement. It’s pretty simple math.

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. What measures can you take to make customers feel more comfortable ordering from you? Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

7 Shifts

MAY 11, 2020

“Just this last weekend, in the state of New Jersey, parks were opened and beaches were open, and there were a lot of people that just said ‘social distancing? We don't want to reopen the restaurants unless we know that we can provide a safe and healthy work environment and eating environment for our customers.

BOH 368

BOH FOH Food Safety Equipment 368

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. It consists of mainly two things: what you do (your mission statement), and for who you do it for (your ideal customer). Ask them about their experiences with customers. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Bingage

JANUARY 29, 2021

SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. Here are the examples of the SMS and emails you can send your customers to keep them hooked to your restaurant. Bingage helps you to send automated SMS campaigns to customers. Send Personalised SMS (Instead of Bulk SMS).

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

7 Shifts

JULY 16, 2021

Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. You'll want to learn everything about their coffee preferences.

License 461

License Hiring Equipment Point of Sale 461

Bingage

JANUARY 29, 2021

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! A common complaint among restaurant owners is that customers don’t feel like they’re getting enough attention. How does it work?

Customer Experience 52

Customer Experience Email Marketing Demo Loyalty Program 52

Modern Restaurant Management

NOVEMBER 16, 2020

Not too long ago, the restaurant storefront and menu helped to attract customers, but now an online presence is more important than ever. To do this, nothing could be easier: just go to the Google My Business website and create your account. Social media (if any). What is the average age range of your customers?

SEO 209

SEO Website Management Online Ordering Information 209

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design. Not convinced?

Demo 240

Demo Website Management SEO Online Ordering 240

SpotOn

MAY 1, 2024

Getting your business discovered by potential customers is a challenging task. Small businesses can use paid ads, social media promotion, and other clever tactics to lure curious local customers to try a new food spot. This process is known as optimizing for local SEO (search engine optimization).

SEO 52

SEO Definition Online Ordering Website Management 52

Gourmet Marketing

AUGUST 15, 2021

For most hotels, chatbots will likely be used for different kinds of digital customer service, such as answering questions about the local area or even helping them extend a reservation. Either way, a chatbot can really improve your customer’s experience. How Chatbots Can Improve Your Guests’ Experience.

Hotels 98

Hotels Book Customer Experience Customer Service 98

7 Shifts

APRIL 23, 2021

Early on in 2020, we were scrambling to figure out ways to get food to customers and how to give staff enough hours and keep them on the payroll. The past year has turned servers into expert delivery packers, challenge chefs' creativity, and flipped the role of a restaurant manager on its head. Consider your website.

Hiring 370

Hiring Front of House Back of House Food Safety 370

Modern Restaurant Management

AUGUST 19, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts to gaze into a crystal ball and re-imagine the future of dining. Coke Freestyle machines allow customers to make their selections using their own smartphone screen. 20 at 4 p.m. EST. Space is limited, click here to register. Here are their insights.

Kitchen Safety 225

Kitchen Safety Food Safety Loyalty Program Technology 225

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration

Social Media 59

Social Media SEO Website Management Online Ordering 59

Hot Schedules

NOVEMBER 3, 2021

E xperts predict the global hotel industry in 2022 will return to 80 percent of 2019 demand — as more vacationers return to the fold and business travelers book trips once more, how have your offerings adapted to post-pandemic consumer demands? For these travelers, the dining experience will be back on the menu. Heart Care.

Hotels 148

Hotels 2022 Menu Tip Distribution 148

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. Here are their responses.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Ken Burgin

JANUARY 3, 2023

The ‘About Us’ and the ‘Contact Us’ pages on your website can be a great way to build interest and sales, but they need to be designed with care, imagination and plenty of information. Include photos of the owners or senior management, preferably taken ‘on the job’ or in the context of the business.

Social Media 60

Social Media SEO Website Management Book 60