Open for Business

MAY 16, 2024

Clearly communicating these details can improve reservation volume and foot traffic. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. OpenTable offers a customizable reservation widget you can easily add to your website.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 450

Social Media Hiring Website Management Hospitality 450

7 Shifts

MAY 23, 2024

While it might seem tempting to overspend on your marketing and advertising efforts, the cash you'd use to pay to run your ads could only lead to waste, especially if you don't know much about running an ad campaign effectively. For instance, you might be running your ads on Facebook incorrectly by targeting the wrong audience.

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Remember, word of mouth isn’t just person-to-person conversations.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It could also be used to send potential guests to your reservation system.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Their business grows by word of mouth—one of the best marketing tools in the book. What social media platforms do they use? Social media marketing.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

NOVEMBER 9, 2022

Restaurants often use social media to target users. Get holiday reservations? Footer : share the links to your social profiles and website along with any legal disclaimers. In this case, “Reserve your table” or “Grab your menu” could work. Event reservations. Strong ROI based on low-risk and high-rewards.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Social Hospitality

OCTOBER 21, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use social proof to increase visits to your restaurant. The answer is social proof. Online reviews are a great way to up your social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Social Hospitality

SEPTEMBER 3, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use social proof to increase visits to your restaurant. The answer is social proof. Online reviews are a great way to up your social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. But they can also generate excitement on social media and create buzz about your restaurant.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience.

Point of Sale 398

Point of Sale Back of House Document Download 398

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. Specific : “increasing sales and social media followers as much as possible” is too generic. Some operators would book these discounts as a cost of sales. There is no golden rule.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Tableo

JULY 11, 2023

Effective happy hour promotion Take advantage of online platforms and social media Use social media to interact with your audience, provide appetising food and drink photographs, and announce and promote your happy hour specials. Read our post on digital marketing domination for more ideas. New to Tableo?

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Profiles also have the potential to help your SEO ranking, as well as providing additional links to online reservations or ordering. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Indoor Media

JULY 15, 2021

They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page. In addition, 503,000 different businesses are paying for advertisements on the platform. Research billboard advertising in your area.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

The Restaurant Times

SEPTEMBER 22, 2021

Social Media Integration . Social media marketing is a great way to engage your customers daily. Everyone relies on social media sites like Facebook, Twitter, Instagram, and Pinterest to search for a good restaurant. Your social media platforms should link back to your website as well.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Technology streamlines operations and makes everything that much easier, whether it’s using point of sale (POS) systems or a reservations platform.

License 78

License Email Marketing Seasonal Menu Front of House 78

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! and adding a reservation or online ordering widget. Though every company is a bit different, most offer easy advertising options for your restaurant. Use Restaurant Reservation Apps. The Ultimate Guide to Restaurant Marketing.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Restaurant365

JANUARY 27, 2022

Improve Social Media Engagement. Some QR menus feature built-in social media integration and retargeting, enabling your restaurant group to take orders directly from social platforms, and retargeting guests. Promoting your new QR code menu on social media should be an integral part of your launch strategy.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

The Restaurant Times

MAY 10, 2021

Promote Yourself on Social Media. Many restaurants have begun promoting themselves on social media. This is a great approach as social media sites are incredibly popular with people of all ages. Social media marketing is a huge field in itself. Offer Free WiFi. Source : pexels.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Gourmet Marketing

SEPTEMBER 23, 2021

If you do something bigger, make sure you also have a unique hashtag for the giveaway and ask your customers to share a post on social networks with your unique hashtag each time they do purchase. It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant.

Marketing 61

Marketing 2021 Social Media Website Management 61

Restaurant Clicks

FEBRUARY 5, 2020

Facebook is also a great website for a social media marketing strategy as well as social ads. Advertising on Facebook can help reach a huge, targeted audience with the right practices. . OpenTable is a great review site as well as an online reservation system for restaurants. Foursquare. The Infatuation.

2020 69

2020 Website Management Online Ordering Customer Service 69

Next Restaurants

MAY 26, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant will remain safe from the contagion. Additionally, keep customers from congregating in waiting areas by adopting a reservations-only business model. Protect Your Employees.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. Regardless of the marketing track you take, be sure to mention such standards as: Increased cleaning Social distancing Mask requirements or suggestions (for both staff and patrons) Contactless payments Mobile apps.

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Modern Restaurant Management

AUGUST 19, 2020

Restaurants may compete by creating more and more elaborate experiential dining, whether it's adventuresome, like dining in the dark, or communal, where our social media habits organize dining events with like-minded individuals. Social, political and local government changes are occurring at a rapid pace.

Kitchen Safety 225

Kitchen Safety Food Safety Loyalty Program Technology 225

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 126

Sports Point of Sale Entertainment Customer Experience 126

Restaurant365

NOVEMBER 19, 2019

Today’s customers also expect to do everything on mobile that they can do on a regular computer, including ordering pickup or delivery, seeing wait times, making reservations, and easily viewing different menus. Maintaining online reviews and social media marketing. Accurately tracking business intelligence.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Modern Restaurant Management

MARCH 30, 2020

Social Distance Shopping. OpenTable will expand its reservation technology to allow grocery stores, permitted major retailers, restaurants, pop-up shops and to go concepts to display available shopping times that customers can book in advance or join a waitlist at the door. On Thursday, April 2, at 6 p.m.

Food Safety 91

Food Safety Food Order Technology Social Media 91

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Touch Bistro

MARCH 30, 2021

When it comes to big holidays, diners expect all the stops: signature drinks, prix-fixe menus , maybe even a contest on social media! While you’ll want to nail down your restaurant promotion ideas earlier, start advertising your Mother’s Day deals at the end of April or the beginning of May. Get Social. Open for dine-in?

2021 79

2021 Email Marketing Social Media Seasonal Menu 79

Modern Restaurant Management

SEPTEMBER 30, 2020

73 percent said social distanced tables. A final piece of advice for restaurants is to invest in a user-friendly reservation system. Whether partnering with a third party or launching your own, it's important to make it as easy as possible for customers to book a table at your restaurant. Most Important safety initiatives.

2020 185

2020 Mobile Ordering Guest Recovery Customer Service 185

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. Employ all of the advertising and marketing tactics you have at your disposal. Of course, we want the former for you.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99