Building the Value Equation as We Approach the Price Ceiling
Modern Restaurant Management
NOVEMBER 7, 2022
To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. As indicated in the above chart, when price increases surpassed 10-13 percent, traffic started to decline severely, negating some or all of the net sales benefits.
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