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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 193
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Meeting Off-Premise Demand While Rebuilding In-Restaurant Sales to Boost Profitability

Restaurant365

For instance, the increase in customer expectations for convenience or the rise of online ordering for takeout or delivery already existed before the pandemic. Chang’s has opened eight of its To Go concepts and plans to have more than 50 To Go units in its network by 2022 to meet the increased demand for takeout and delivery.