I’ve launched a new podcast series based on my book “How to Get U.S. Market-Ready. It airs weekly on the Italian Wine Podcast channel and is produced by Stevie Kim and her team at Wine2Digital in Verona.

The series focuses on practical advice on how to enter and grow wine and spirit brands in the American market, with a focus on international brands exporting to the U.S.

The podcast will air in 5-10 minute sessions, each one packed with info and tools listeners can put to use immediately. I’ll be reading from the book, and also updating commentary with up to the minute news on the rapidly evolving, during and post-Covid-19, changes to the industry…and world.

Here’s a list of links to listen to the podcast. And in addition to mine, please take a look at the other shows on the Italian Wine Podcast YouTube channel which you’ll also find interesting.