Introduction
In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs.
Addressing the Entire Customer Journey
Both Targetable and Chowly recognize the necessity of integrating product and service to effectively serve SMBs in the restaurant industry, which starts with understanding and optimizing each stage of the customer journey.
By understanding and optimizing each stage of the customer journey, restaurants can create memorable experiences that drive customer satisfaction, loyalty, and advocacy.
Success isn’t just about serving exceptional dishes; it’s about navigating the entire customer journey from start to finish. This journey, encompassing awareness, consideration, decision-making, purchase, retention, and advocacy, is a vital aspect that restaurateurs must master to thrive in today’s competitive market.
The journey begins with discoverability. Potential customers must find your restaurant easily, whether through search engines, applications, or maps. Maintaining an active presence on platforms like social media and review sites is crucial for boosting awareness.
The four key areas restaurants need to focus on: being found, awareness, acquisition, and retention marketing.
Organic social media engagement plays a vital role in building awareness and trust. By sharing engaging content and showcasing unique selling points, restaurants can influence decision-making positively.
Personalized communication nudges customers towards choosing your restaurant. Targeted emails, SMS notifications, and paid social media strategies can enhance the likelihood of conversion.
Once a purchase is made, the focus shifts to retention and advocacy. By delivering exceptional experiences and encouraging social sharing, restaurants can turn satisfied customers into brand ambassadors.
With the right blend of technology and marketing strategies, restaurateurs can navigate this journey with confidence, ensuring their establishment stands out in a crowded market.
Prioritizing Return on Time
Return on Time (ROT) is a metric crucial for evaluating the efficiency and effectiveness of time spent on various activities, distinct from traditional financial metrics like Return on Investment (ROI). Unlike ROI, which primarily concerns monetary returns, ROT assesses the value generated relative to the time invested.
In the context of business operations, ROT is invaluable for assessing how time is utilized to achieve desired outcomes, such as completing projects, delivering services, or executing marketing efforts. By prioritizing ROT, organizations can optimize processes, allocate resources more effectively, and focus on tasks that yield the greatest value.
For instance, in the restaurant industry, ROT can analyze the productivity of staff during peak hours, time allocation between meal preparation and customer service, or the effectiveness of marketing campaigns in attracting foot traffic during specific times of the day.
Efficiency is paramount in today’s fast-paced business environment, and ROT offers insights into time allocation and resource utilization, ultimately driving productivity and profitability.
Organic strategies also take precedence, as emphasized by both Targetable and Chowly. Leveraging platforms like social media for cost-effective and targeted reach is key. By prioritizing discoverability, awareness, acquisition, and retention marketing, restaurants can establish a robust online presence without exhausting resources.
Strategies for Effective Marketing
In the competitive landscape of the restaurant industry, marketing challenges can be overwhelming, especially for small and medium-sized businesses (SMBs) with limited resources. Chowly and Targetable recognize this struggle and offer comprehensive solutions to alleviate the burden on restaurant operators while maximizing marketing effectiveness.
Chowly has been dedicated to simplifying technology setups for restaurants since its inception. By handling tasks like menu mapping and online ordering setup, Chowly significantly reduces the time and effort required from operators. The recent acquisition of Koala further emphasizes this commitment, streamlining the online ordering process to just eight minutes for its customers. This streamlined approach minimizes the workload for restaurant staff, allowing them to focus on delivering exceptional dining experiences.
Acknowledging the common challenge faced by many restaurants with limited marketing staff, Chowly offers comprehensive, “done-for-you” solutions tailored to each establishment’s unique needs. Similarly, Targetable specializes in cost-effective digital marketing solutions tailored for restaurants. With precise targeting capabilities, Targetable ensures that marketing efforts yield maximum results without breaking the bank.
Determining the appropriate marketing spend for restaurant businesses is crucial, often falling within the range of zero to 20% of revenue. Leveraging tools such as Targetable to optimize marketing efforts and minimize unnecessary spending is key. By precisely targeting potential customers and prioritizing organic growth, businesses can maximize the effectiveness of their marketing budget. The value of data-driven strategies, particularly with platforms like Chowly and Targetable, cannot be overstated. These tools enable businesses to efficiently reach their target audience and optimize marketing spend with specially solutions tailored to their restaurant.
Conclusion
Targetable and Chowly are at the forefront of revolutionizing restaurant marketing for SMBs. By prioritizing ROT and delivering innovative solutions, they empower businesses to navigate the digital landscape with confidence.
Want more insights? Check out Chowly’s Guide to Marketing.
