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Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. ” By openly communicating these standards and staying true to them, restaurants can build trust with a generation that demands integrity in food sourcing and preparation.

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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Trend-driven yet deeply value-conscious, they want personalized nutrition, ethical sourcing, and innovative packaging. They bias toward foods that are sustainable and locally sourced. Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media.

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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.

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Could Co-Sourcing Help Restaurant Staffing Issues?

Modern Restaurant Management

Utilizing co-sourcing, restaurants, restaurant software providers, food distributors, or suppliers of any size can take advantage of the global talent pool at a scale that makes sense for them. Payroll processing and benefits administration are easy roles to fill using co-sourcing. Thankfully, that is not the case anymore.

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‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

Social media platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content. Shoppers now care about the story behind their food, from sourcing to environmental impact, and value-driven branding has become essential.

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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

This is where social media is uniquely positioned to help restaurants win big. ’ This strategy is rooted in listening to our consumers and showing up authentically in the spaces they take an active part in,” Lauren Morton, Wendy’s Manager of Social & Partnership Engagement Strategy.

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