Seven Top Restaurant Marketing Ideas And Trends

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. 

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Promotion and advertising are what we call a restaurant’s “secret sauce.” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants.

1. Emphasize Best-Selling ItemsLet’s start with a simple ingredient. Your restaurant’s main selling point is the food. Promoting your restaurant should start with promoting the food itself. However, too many restaurants fall into the trap of promoting items with a low food cost and high margin. Others tend to emphasize their cheaper menu…