Liquid Insights: Latest Trends in Mixology and Wine | Modern Restaurant Management | The Business of Eating & Restaurant Management News

After exploring wine and home bartending during the pandemic, consumers are now more educated than ever before when it comes to ordering drinks at a restaurant. Because of this, it’s critical for operators to capitalize on “what’s next” to complement existing programs. It’s a tough balancing act and one critical to our Southern Glazer’s teams across the U.S. working to help our restaurant partners. That’s why we conducted the Liquid Insights Tour to explore the latest trends in mixology and wine. For the tour, we traveled to Houston, Kansas City, Las Vegas, New York, Los Angeles, and Chicago, visiting a wide collection of over 80 bars and restaurants, from brand new and iconic to others that have stood the test of time.

So, whether you’re looking to open a new restaurant and bar or are responsible for ensuring your existing bar offerings stay up to date and relevant for your guests, let’s look at what trend-forward locations were doing in 2022 that can highlight…

Brian Masilionis

Brian Masilionis brings 25 years of advertising, marketing strategy, public relations, strategic insights and analytics experience in retail, foodservice and the beverage alcohol industry from an agency, client, and sales perspective to his role as Director, National Accounts On-Premise Commercial Strategy for Southern Glazer’s Wine & Spirits. Before joining Southern Glazer’s, he was responsible for developing and executing the national billion-dollar beverage program for Applebee’s Neighborhood Grill & Bar from 2004 to2013. At Southern Glazer’s, he’s worked with large chain accounts and led the team’s cocktail trend research, presenting as a keynote speaker at the Flavor Experience Conference in 2017 and 2018, and featured in magazines like Flavor and the Menu, Spirits Magazine, The Drinks Business and The Tasting Panel. In 2022, Brian led the Liquid Insights Tour, a national cocktail and wine trends and educational tour for Southern Glazer’s. He holds certifications as a Certified Specialist of Wine and Certified Specialist of Spirits from the Society of Wine Educators and Level 1 Sommelier from the Court of Master Sommeliers.

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Brian Masilionis