Weathering the Storm: Small Business Expert Weighs In on Next Best Steps

Many restaurant owners and workers are feeling helpless and at a loss for what to do next. Yelp's  Small Business Expert Emily Washcovick has years of experience helping small businesses survive and thrive, particularly in times of crisis.

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times.  Learn why she says now is "a time to really look back on the business and plan for the future."

What are the most effective ways to reach customers and engage with them and the community?There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.  From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information.

Be sure to, first and foremost, update your business hours and contact…