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Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. One of the most debated strategies is dynamic pricing, which adjusts based on demand and other variables. They were asked to place an order from an online restaurant.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
How Cybercriminals Exploit Third-Party Vendors to Attack Restaurants As onlineordering continues to triumph and restaurants become more digital, opportunities for cybercriminals increase. ” As onlineordering continues to rise, opportunities for cybercriminals are increasing, too. Also rising?
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. These are candidates for portion adjustments or pricing tweaks. What Is Menu Engineering and Why Should You Care? Menu engineering is the process of using data and design to make your menu more profitable.
An onlineordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Identify your biggest pain points. Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase onlinesales? Can it increase sales or customer retention? Are labor costs too high? Set clear goals.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.
When you decided to open a restaurant, you probably didnt picture yourself glued to spreadsheets or tracking the price of eggs, but keeping an eye on the numbers is how you stay open year after year. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. What Are Restaurant Profit Margins?
If your restaurant uses delivery apps like Uber Eats, DoorDash, or Grubhub, you already know how overwhelming order volume can get when the rush hitsespecially when youre bouncing between tablets, updating menus in three places, and relying on staff to manually punch in each delivery order.
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. It just goes to show how important drink pricing and cost management are to maximizing profits. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services.
Financial restaurant KPIs give you visibility into your costs, pricing, and ultimately, your profitability. Cost of Goods Sold (COGS) Cost of Goods Sold tells you how much it actually costs to make the food and beverage sales you sell. A typical COGS for a restaurant is around 30%-40% , depending on your concept and pricing.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Using that data can help you answer questions like: Are we pricing our bestsellers too low or overpricing items customers arent buying? What do repeat orders say about our customer preferences?
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Knowing the true cost per serving means you’re not guessing where to set menu prices. Knowing the true cost per serving means you’re not guessing where to set menu prices. Every smart pricing move starts here. Accuracy matters, especially when food prices fluctuate. It’s just part of the job.
billion transactions and $67 billion in sales in 2024. In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
Keeping menus updated across various onlineordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple onlineordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Plaid represents structure, heritage, and intentional design.
The clues are subtle at first: a dip in orders here, a negative note in a review there. The reason why this happens can vary, but it’s usually one of these three scenarios: Regular customers are tired of ordering the same menu items and want to try something new. But together they add up. A shift in dining trends.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. pricepoint. Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online.
Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality.
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Search and filtering options (by cuisine, price, dietary preferences, etc.). from 2023 to 2030.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Restaurant onlineordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how onlineordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
Earlier this week, Starbucks denied reports that it’s seeking a full sale of its China operations. The coffee chain started a formal sales process for its China division in May 2025, which CEO Brian Niccol claims has attracted strong investor interest. The sale comes off the back of Starbucks’ continued market struggles in China.
If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
A modern POS system for bars goes beyond just processing paymentsit helps with inventory management, staff scheduling, and real-time sales tracking. In this guide, well compare the top bar POS systems, their features, pricing, and benefits to help you make the best choice for your establishment. Pricing starts at $9.99/month.
By analyzing ordering patterns, sales trends, and customer preferences using the POS systems System, they can make data-driven decisions to optimize menu offerings, highlight popular dishes, and introduce profitable items. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales.
In 2025, one of the most powerful tools at your disposal will be your Point of Sale (POS) system. No longer just a payment processing tool, your POS system can handle everything from order taking and payments to inventory tracking and customer data management.
As more restaurants turn to automation, self-order kiosks are becoming a must-have for improving speed, accuracy, and customer satisfaction. But before making the switch, one key question stands out—what is the actual self-order kiosk price in 2025? What Is a self-order kiosk? Some kiosks can cost up to $5,000.
Customer Insights : Track orders, dietary preferences, and trends. Increases Sales : Personalized recommendations drive purchases. These systems track customer behavior, such as how often they order and their specific preferences. Look at order history, peak times, and demographic data to uncover patterns.
It gives people everything they need to make a decision about where to eat, including business hours, phone number, location, menu, photos, reviews, and links to onlineordering, all in one place. There are two reasons every restaurant operator should actively manage their Google Business Profile. Even minor differences (like “St.”
Food prices continue rising at grocery stores and through suppliers, while staffing gaps and shifting guest preferences add extra pressure to already thin margins. Making inventory decisions based on sales data helps predict needed quantities more accurately. Changes work best in phases, with staff training between each addition.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. In this post, we’ll explore how integrating POS data into your marketing strategy can boost engagement, improve customer satisfaction, and ultimately increase sales. Here’s how: What is POS Data?
Use your POS system to analyze sales, profitability, and trends. Here’s how: Identify Top Performers : Track sales volume and item rankings to spot customer favorites. Fine-Tune Pricing : Increase prices on high-margin items or bundle them with less popular options. Want to make smarter menu decisions?
Key Ways POS Systems Save Restaurants Money: Real-Time Tracking : Automatically updates stock levels as orders are placed, reducing waste and preventing stockouts. Automation : Handles tasks like purchase orders and pricing updates, saving time and minimizing errors.
Measure Success : Track metrics like customer retention, average order value, and campaign engagement. Start using modern tools like integrated POS systems and onlineordering to simplify data collection and campaign management. Digital Ordering : Track online behaviors and delivery preferences to send targeted messages.
While fast casual restaurants vary by cuisine and aesthetic, they share a number of similarities including menu pricing, counter service rather than full table service, and a "build your own" menu model that welcomes modifications. People want to build their own bowls (and burritos, sandwiches, and salads) and they want it now.
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