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Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Your job is to make sure your positions show up on their feed, just like that happy hour special. Remember when guests used to walk in, grab a menu, and browse through every page?
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Canadians also actively seek out restaurants with loyalty programs and special promotions to access discounted prices. They appreciate restaurants that use AI and data analytics to anticipate their needs, remember their preferences, and offer seamless ordering processes.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
For instance, a limited menu can focus on your most popular dishes, or you may design it around a specific season and highlight traditional cuisines, holidays, anniversaries, and other special celebrations. They make the change feel special and help drive more immediate interest. Be sure to make your menu mobile-friendly.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing.
Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!
Climate & Seasonality: Does the weather impact what people order or when they dine out? Key behavioral factors include: Dining Habits: Do they eat out frequently or only for special occasions? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? can reveal useful trends.
Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant. Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youve got a big outdoor patio, maybe a summer evening special event is the best move.
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
How do you handle multiple tables and orders at once? What would you do if a customer tried to use an expired coupon or special offer? What steps would you take if a customer received the wrong order? How do you maintain accuracy when taking orders for large groups? How do you handle multiple tables and orders at once?
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.
As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Real-time order tracking. Admin Panel : Order management system to track and manage orders in real time. Order assignment and status updates. Multiple payment options (e.g.,
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." That's why we instituted lower-priced lunch specials and made other adjustments. "The pandemic forced the restaurant industry to evolve – or disappear.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Add these six terms to your vocabulary.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Personalization, such as remembering a regulars favorite dish or celebrating special occasions, can leave a lasting impression. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged.
On the other hand, for lower-cost items like beer, you can bundle or offer happy hour specials to drive more volume and profit. You can introduce themed drinks or seasonal specials that keep your customers coming back for something new. Mobile bars are a viable option as well, allowing you to expand your reach and add a revenue stream.
Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value. Creating a user-friendly, mobile-optimized reservation system helps to lower friction points that could otherwise deter return business.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. What makes your restaurant special and different from every one of your competitors? Creating a positive experience for your guests defines your brand.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
By partnering with ChowNow, Healthy Balance Meals saves over $13,000 annually in commission fees while gaining full control over their online ordering experience. With a branded mobile app, direct customer relationships, and flexible menu updates, theyve streamlined operations, strengthened their brand and grown their business.
One way to offset costs and give you more breathing room for pricing is by encouraging guests to place orders through direct website ordering. The special-occasion spot? For example, if your restaurant offers a seamless experience through a branded mobile app that allows for quick pick-up, this adds value. Are you faster?
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
3 Improve Technology for Accelerated Service Consumers value faster orders and payments made possible by adding or enhancing technology. People can order at their pace without waiting by using tablets or self-service kiosks. Sharing pictures of dishes, special offers, and events keeps people informed and intrigued.
That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. Entrée salads can be ordered as a wrap for drivers to eat one handed, for example. Kern said Greenlane has found savings by ordering direct, rather than going through a distributor. Photo courtesy of Greenlane.
Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. The growing popularity of online ordering has only made this challenge more urgent.
Integrating mobile inventory systems with POS platforms simplifies restaurant operations by automating inventory updates, reducing errors, and providing real-time insights. Key Features : Automated stock management, low-stock alerts, recipe costing, and mobile accessibility. Restaurant & Bar Inventory in 3 Easy Steps 1.
With evolving technology, bar owners now have access to cloud-based, mobile-friendly, and AI-powered solutions that improve efficiency. Whether it’s managing high-volume orders or simplifying cash flow with dual drawers, Lavu is built to handle it all.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. Enhancing Customer Convenience Easy Ordering from Anywhere Imagine craving that cheesy pizza while binge-watching your favorite show.
These menus not only improve accessibility for a diverse range of customers but also streamline restaurant operations by simplifying menu management and order processing. Heres what you need to know: Better Customer Experience : 17% fewer order mistakes and shorter wait times.
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