7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

FEBRUARY 28, 2025

So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. Theres little room for branding, and menu presentation, pricing, and promotions are often influenced by the platforms rules rather than the restaurants preferences.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 450

Social Media Customer Experience Website Management Customer Service 450

The Rail

JUNE 6, 2025

2 Fresh and Local Ingredients Elevate the Menu Using fresh, locally grown foods freshens the menu and demonstrates quality consciousness. Seasonal cuisine lets guests look forward to something all year long. Creative menu changes can draw foodies searching for the next outstanding taste sensation.

Social Media 130

Social Media Consumer Goods Kitchen Safety Food Safety 130

ChowNow

OCTOBER 2, 2024

Social media marketing for restaurants is one of the most direct ways to engage with diners to increase awareness, loyalty and drive sales. Thankfully, you don’t have to be a social media expert to use it effectively for your business. Instagram is the second most popular social media network behind Facebook.

Social Media 195

Social Media Marketing Entertainment Online Ordering 195

ChowNow

SEPTEMBER 24, 2024

Maintaining an engaging social media presence is more important than ever for growing restaurants to attract new diners and drive orders on your preferred channels. In fact, 39% of diners use social media to help determine if they want to order from a restaurant. Order tonight to try it out for yourself!”

Social Media 195

Social Media Front of House Back of House Seasonal Menu 195

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

Modern Restaurant Management

OCTOBER 19, 2022

Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. Generally speaking, the higher the rank, the more likely a consumer is to click on a website.

SEO 474

SEO Social Media Website Management Online Ordering 474

The Rail

NOVEMBER 22, 2024

Whether you're a seasoned owner or just starting out, these tips will help you elevate the dining experience you offer. This could include menu tasting sessions to give them a better understanding of the dishes on offer, or perhaps a wine pairing course so they can better serve the needs of customers seeking recommendations.

Customer Service 130

Customer Service Loyalty Program Customer Experience Point of Sale 130

The Rail

APRIL 14, 2025

By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

7 Shifts

JULY 10, 2020

: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Seating Kitchen Safety 351

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 482

2020 Influencer Point of Sale Food Safety 482

Modern Restaurant Management

AUGUST 19, 2020

Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. They both went through a management training program.

Kitchen Safety 515

Kitchen Safety Loyalty Program Delivery Customer Service 515

Modern Restaurant Management

AUGUST 5, 2020

and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. “I wanted to make sure the whole menu, flavors, and even the packaging was on point,” said Tyga. I even threw in some chocolate chip cookies for dessert.”

Food Safety 527

Food Safety Mobile Ordering Online Ordering Kitchen Safety 527

ChowNow

DECEMBER 7, 2020

While the holiday season is typically the busiest for most restaurants, this year is quite different. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Refresh your menu with seasonal specials. Recommend fall & winter menu pairings.

2020 221

2020 Marketing Email Marketing Seasonal Menu 221

Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Marketing 148

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

OCTOBER 16, 2020

It provides the whole organization a really effective way to manage purchasing and price updates on a daily basis” Biggest Fall Food and Drink Trends. Searches are also up for apple cider donuts (up 117 percent) and apple picking (up 55 percent) as people look for socially-distanced outdoor activities. Check out our recent ?list?

2020 553

2020 2030 Hotels Food Safety 553

7 Shifts

NOVEMBER 5, 2019

This post will walk you through creating, optimizing, and managing your restaurant business profile not only for single-site restaurants, but also multi-location restaurants and franchises. It even provides a “critic reviews” section from third-party, high authority websites. What is a Google My Business Account?

Website Management 253

Website Management Customer Service Customer Experience Book 253

Modern Restaurant Management

MARCH 11, 2020

US Foods Holding Corp.entered into a definitive agreement to acquire Smart Foodservice Warehouse Stores from funds managed by affiliates of Apollo Global Management, Inc. In fact, 54 percent of diners consider new menu items important to their decision when selecting a restaurant, according to a recent US Foods survey.*

Bar 388

Bar Cash Management Loyalty Program Point of Sale 388

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Other efficiency benefits include POS software that tracks staff time and inventory, saving time in daily operations preparing payroll, bookkeeping, and inventory management.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

DECEMBER 28, 2023

As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Savvy operators will adapt their menu and model to accommodate more flexible ordering options – but with a renewed focus on the bottom line.

2024 474

2024 2023 Food Order 2013 474

Modern Restaurant Management

SEPTEMBER 15, 2021

“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. ” What your business offers is also just as important.

2021 447

2021 Retail Online Ordering Loyalty Program 447

Lavu

JUNE 6, 2025

This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.

Loyalty Program 78

Loyalty Program Waste Recycling Inventory 78

7 Shifts

JULY 25, 2024

For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message. Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

MAY 31, 2024

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments. Let’s go over each category.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Modern Restaurant Management

FEBRUARY 28, 2020

Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Students see the cafeteria as a place of social pressure and time pressure. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. The findings?

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Hot Schedules

NOVEMBER 3, 2021

What Hotel Menu Trends Will Define 2022? For these travelers, the dining experience will be back on the menu. You have lots of choices on which companies supply your restaurant inventory, but how do you spot and manage great food suppliers? Plant-based options are a must on any menu from bed and breakfasts to five-star resorts.

Hotels 148

Hotels 2022 Menu Tip Distribution 148

Modern Restaurant Management

AUGUST 14, 2020

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. In addition to team members wearing masks and gloves and implementing social distancing, Fazoli’s has enhanced sanitation procedures and limited dining room seating.

Franchise 474

Franchise Franchising Kitchen Safety Food Safety 474

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Where are they going after?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Customers today strongly believe in the importance of social responsibility. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Customers are responding favorably to menu changes that offer more variety. percent), Wendy’s (-3.24

2024 294

2024 Mobile Ordering White Paper Food Order 294

SpotOn

FEBRUARY 4, 2025

Your restaurant menu defines your restaurant. Considering the amount of time you’ve spent on menu engineering , you’d hate for it to go to waste on a poorly designed, confusing menu. Streamline your menu A well-designed restaurant menu starts in the kitchen.

Design 52

Design Menu Seasonal Menu Social Media 52