Diving Deeper with Guest Data Through Direct Ordering

3 Min Read By Kinesh Patel

With close to two-thirds (63 percent) of Americans now ordering takeout at least once a month, and most of this group ordering online, restaurants are looking for unique ways to win guests through digital channels.

The secret to success on these platforms, however, lies less in the unique new dishes restaurants promote but rather in the customer data they are able to collect. Yet, historically, access to this critical diner data has been limited, keeping operators in the dark about who is ordering from them and what they value.

To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners.

Streamlining OperationsGuest data is now essential to restaurant operations, and direct ordering can help operators use it to illuminate trends that drive profitability, cost of customer acquisition and lifetime value.

When a guest orders directly with a…