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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 474
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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Nine Critical HR and Payroll Steps to Prepare Your Restaurant for 2025

Modern Restaurant Management

Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities. Bonus Tip : Set a recurring calendar reminder to conduct quarterly payroll audits in 2025 so you can catch discrepancies even earlier.

2025 449
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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Consider selling food or merchandise If you aren’t doing it yet, consider selling food or merchandise to increase your bar's profit margin and create new streams of revenue. Selling branded merchandise is another smart way to boost your bar's profitability.

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Coffee News Recap, 13 Jun: Gesha scores 98 points at 2025 BoP, potential IPO for Pret A Manger & other stories

Perfect Daily Grind

The chain will fund coffee planting and processing upgrades, trade initiatives, and marketing support to grow China’s African coffee imports, currently valued at US $165 million. The limited-edition drop includes an Ethiopian coffee, an ACME porcelain cup and saucer, and exclusive merchandise. in the year-ago period.

2025 158
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Monetizing Merchandise & Retail Items via E-commerce Brand loyalty doesnt have to end at the dining table. Selling merchandise can provide a steady revenue stream.

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7 Game-Changing Trends That Will Define Fast Casual & QSR in 2025

Qu

Enter the “Chief Translation Officer”—the person who bridges IT, operations, and marketing. Chris Demery, the CTO from Blaze Pizza , describes his role as “part translator” for his Marketing and Operations counterparts — ensuring data and systems work for every team, not just tech vendors.