Effective Use of Customer Data Can Increase Your Restaurant Sales

We’re constantly being bombarded by messages about how important it is to own your customer data. But what does that actually mean, and how does it increase sales?

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics.

First, let's take a look at all three segments.

What Data Should Your Restaurant Be Collecting?There are three main types of information your restaurant should collect:

Customer InformationCustomer information is the personal information of each of your customers. It’s usually information that your customers provide you with, like:

Name

Phone Number

Address

Email

Age

Gender

Behavioral InformationBehavioral information is data you’ve gleaned from customer interactions with your business. Some great examples for restaurants are:

How often the customer orders

What the customer orders

Which of your locations the customer orders from most

What the customer…