Digital Ordering Scores with Customers (Infographic)

Ninety-eight percent of consumers used digital ordering in some form in the last 18 months and 70 percent prefer to order digitally over in-person, according to results from a customer ordering preferences survey from Koala. The survey of more than 600 American consumers ages 18+ revealed similarities in preferred ordering mediums, indicating a profound dependence on convenience. 

Among the key findings: 

70 percent of people surveyed prefer to order digitally over in-person. When ordering digitally on-site, 80 percent of those surveyed prefer to use a personal device to order over restaurant provided devices.

When ordering digitally in general, 66 percent of people prefer to use their mobile phone as a medium. When ordering from a mobile phone, 62 percent of people are drawn to rewards programs. Nearly 50 percent of respondents are drawn to reduced wait times and previously saved orders.  77 percent of people choosing an online ordering system, kiosk, or mobile app cited…