Everything Is Local Now

With many states ordering dine-in restaurants to shutter, getting the word out if you can offer curbside pickup, delivery and takeout is crucial. This makes being responsive to community needs and local store marketing techniques even more significant. 

In fact, an optimized localized marketing strategy can yield up to three times more business growth, according to SOCi, Inc.’s second annual Localized Marketing Benchmark Report, produced in partnership with Localogy.  The study found before engaging with a business or service, nearly all consumers (97 percent) conduct a local online search, with 78 percent of purchase decisions influenced by social content. What’s more, 85 percent of engagement is on local pages, underscoring how absolutely critical it is for businesses to optimize their digital presence on a local level. 

85 percent of engagement is on local pages, underscoring how absolutely critical it is for businesses to optimize their digital presence on a local…