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Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. Located in Calabasas, we’ve had the pleasure of serving the Kardashians, whose signature “salad shake” has become an iconic part of our brand.
A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
Not all menu items are created equal, nor do they contribute the same profit to the bottom line. It is important to understand not only the profitability of each item per serving but also its overall contribution according to the total servings sold. Plow Horses : Popular menu items that are not as profitable as average. "Plow
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.
Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important.
Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.
Each year, Flavor & The Menu editors Cathy Nash Holley and Katie Ayoub compile a set of trends that will resonate with today’s consumers and provide growth opportunities for the restaurant industry. This iconic issue serves as a roadmap for innovation, providing menu developers with ideas for in-market implementation.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.
The last time I was in Madrid, a friend and I perused English menus at a popular tapas joint. I requested the Spanish menu, too. The English menu lacked context that we gleaned only by looking at the Spanish. To have the ability to name something is power, and to proliferate that name widely is influence.”
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. For some, it serves as a poignant reminder of hardship, yet for others, it remains a comforting, nostalgic food and an accessible entry point to Indigenous cuisine.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S. So much data is generated at every point within a restaurant, whether fast casual or fine dining.
Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.
To say Sri Lanka has one cuisine ignores its deep culinary influences and strengths. The British also brought down South Indian laborers to work the plantations, and their descendants now form the Malaiyaha Tamil community in tea towns like Nuwara Eliya, where theres a strong South Indian influence at vegetarian-only restaurants.
Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. Your posts can serve as mini-ads for your restaurant, and they appear when customers search for your business.
Health-driven brand True Food Kitchen transitioned its kitchens across all 46 locations in 18 states as well as its entire menu to become 100-percemt seed oil-free. As part of a multi-year shift, the brand exclusively uses avocado and olive oils, eliminating industrial seed oils from every ingredient of its 100-plus menu items.
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. The brand is scalable because the menu is easy to execute and everyone loves fries. Our partnership with an influencer makes our reach even bigger and more authentic.
Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior.
Think of it as a handshake with potential new customers, a moment to say, “Here’s who we are, what we serve, and why it matters to us.” Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve.
The restaurant needs cohesion, from signage to menu design to uniforms. We created a simple menu focused on a brand experience that merged nostalgia with modern efficiency. For instance, your menu needs to have the same voice as your social media. Data can also help optimize your menu and pricing model.
These factors contribute to a volatile supply chain, influencing everything from ingredient availability to menu pricing strategies. Contemporary menus increasingly feature more plant-based selections and alternative proteins, while also reflecting the demand for locally vetted foods and transparent supply chains.
Big restaurant chains such as McDonalds and Taco Bell use them to display their different menu items next to delicious looking images. But digital signage doesn’t just have to be used to display menu items. Menu item placement is important, even when using digital screens. Test and Experiment Quickly.
As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketing emails, and on your online ordering menu. Think of garnishes as accessories – your menu photos will look significantly better with them.
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Virtual brands can be especially useful in testing new menu items and mitigating supply chain challenges. Virtual Brands are Influencer Magnets.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. When polled on which of the classics will be on their tables, only 17 percent shared that they were not sure about what they’d be serving.
The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is arguably the most diverse American generation to date, both ethnically and culturally, which deeply influences their expectations for dining.
Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time. Creating seasonal or short-run menu items is one of the simplest ways to generate buzz without overhauling your entire operation. Only use this deal on menu items that cost you very little to produce.
. | Lille Allen Restaurant menus are increasingly making full use of the dictionary to describe their offerings. A menu is both a statement and an invitation. And at Artis in Lakewood, Ohio, the menu is designated by time, with Now, Soon, In a While, and Worth the Wait. As Kim notes, no one actually reads the menu.
There are fewer frills involved in traditional Genovese pandolce, also known in Italian as sailors or fishermans bread, presumably because it once served as a hardy snack during sea voyages. Its more akin to a humble loaf of bread, no butter or eggs involved. Plaza Mayor Lines form outside Plaza Mayor in an undated photo.
Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.
Popeyes new pickle menu features, clockwise from top left: pickle glaze bone-in wings, pickle lemonade, pickle glaze boneless wings, fried pickles, and a pickle glaze chicken sandwich. Popeyes recently introduced an entire pickle menu , including pickle lemonade. But people are also consuming pickles for the meme of it all.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.
The key objective is to show you can be trusted and explain what kind of food you serve. The name makes it clear what kind of food they serve: fried chicken and burgers. Your website should also display your logo and include a full menu. For example, show a food spread served on banana leaves. Source: Alt/Grub/Faction.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Your favorite restaurant serves you garbage,” they continued, explaining that seed oils cause bowel disease. The Liver King, a carnivorous diet influencer with millions of followers, takes inspiration from our mythical ancestors, who he believes stayed healthy and fit through a diet of unprocessed raw meat.
Cameras can serve a number of functions that streamline and automate guest service. An AI-powered suggestive selling engine paired with cameras can also help customize offerings and recommendations presented by the voice bot or displayed on digital menu boards. Digital Menu Boards. And it’s likely not turning back.
Chains still serve a purpose though, with 84 percent of diners enjoying going to chains. Nearly 60 percent of diners pay close attention to menu prices while they ponder what to order. Theres no overall trend driving dining culture, with diners pretty evenly split on what inspires them to dine out.
It’s a familiar scene: After sitting down at a table, the waiter brings you a sheet of fancy paper with the day’s menu printed in pretty fonts. There are around a dozen dishes, which can be ordered as a tasting menu or a la carte. “We But just as that information once did, the minimalist menu is disappearing.
At Gusto Bread, Enciso combines the baking techniques he loves and the breads and sweets he grew up with, with a menu of traditional pan dulce and crusty, seeded loaves. And that’s a lot of European-style bread, using sourdough as the only leavening agent,” says Arturo Enciso, founder of Gusto Bread in Long Beach, California. I’m Californian.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining.
For most restaurants, it is vital to maintain their liquor licenses in good standing especially at this pivotal moment, considering the Small Business Chronicle reported liquor sales tend to have some of the largest profit margins of anything on a menu, averaging between 75 percent to 80 percent. ID, Please? Market … Responsibly.
Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. For fast casual and QSRs, is your menu up to date? Are you showing the latest available menu items? Technology is one way to make this happen.
In this article, you will learn: How to identify top-selling and underperforming menu items Ways to adjust pricing using real sales data How timing and frequency trends improve planning and customer experience Lets dig into what your restaurant data might already be trying to tell you. Which dishes are getting ordered the most?
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