The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Yet, there is nothing common about your specific brand.

Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back. Let’s talk about how to tell your story.

Understand Your AudiencesAs a franchise restaurant brand, you have multiple audiences, and they are all looking for very different information. Before you can start crafting your content, you need to understand exactly who you’re trying to reach.

Customers are interested in learning about the experience they can expect when visiting your restaurant. As you think about this audience, break it down further into the demographics of your customer base, recognizing there might be different audiences depending on the day of the week or time of day, as well as the…